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Zoran Latinovic

Postdoc   MIT Sloan School of Management, USA

PhD         University of Belgrade, Serbia

MBA        The University of Sheffield, UK

MSc         University of Minnesota, USA

Dr. Latinovic teaches Personal Selling and Sales Management at WU and is a Visiting Postdoctoral Scientist at MIT Sloan School of Management, Management Science. He has been deeply engaged in marketing and sales, both academically and industrially (VP Global Sales 2013-2017; VP International Business Development 2009-2013). He has published in MIT Sloan Management Review, The European Business Review, Royal Swedish Academy of Sciences, Fast Company, MarketWatch, Psychology Today, The Hill, among others.

Research Interests

  • B2B Marketing-Sales

Personal Selling and Sales Behaviors, Sales Management, Behavior and Outcome Sales Performance, Sales-Marketing Alignment, Customer Value Management

  • AI

Artificial Intelligence role in Management Science

  • EI

Emotional Intelligence and Regulation of Emotion in Marketing and Sales