Blick in das LC Gebäude

Success-Story: PhD work as an impact of our REALITY project


From 2012 until 2014 Rainer Hasenauer and Wolfgang Schildorfer participated in the ERASMUS MUNDUS project REALITY. The aim of the project was to transfer our lessons learnt and our knowledge in high tech innovation to Mexican University “Tecnológico de Monterrey” (Forbes QS University Rankings: Latin America 2014 #7). Within this project 12 Mexican students took part in a European Roadshow. With mentoring and tutoring of Rainer and Wolfgang one of these students almost finished her PhD work and recently published her PhD. We would like to congratulate Andrea and would like to share her publication with you.  

Escobar, A. (2016). The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury). Central European Business Review, 5(2), 17-36. Retrieved from

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