Benefit from our expertise: Let’s get in touch and create value
Would you like to optimize your marketing strategy, reach your target groups more effectively, or sharpen your positioning? If you have these or similar marketing questions, our marketing specialists are here to help. We are happy to assist you in analyzing and solving your marketing-related problems (e.g., competition and customer analysis, segmentation and positioning, product and brand strategy development, new product development, 4Ps, CRM, etc.).
Our expertise is based on our internationally recognized research activities on current marketing topics and numerous years of project experience with countless large international and national corporations, medium-sized companies, and start-ups from a wide range of industries in the profit and non-profit sectors.
Based on your research question, we utilize proven qualitative and/or quantitative methods, including eye-tracking, and can also develop experimental designs which we can test in our lab or in the field (e.g., A/B testing).
We invite you to get in touch with us and our exceptionally trained students. Contact us to arrange a non-binding briefing meeting to discuss your project ideas and problems to explore possible avenues of collaboration. By listening, collaborating and contemplating, we can help you develop holistic solutions for your unique problems.