Research

Our aim is to make a valuable contribution to the international body of knowledge in the interdisciplinary field of intercultural communication. In our research, we address the challenges that cultural and linguistic diversity bring along in the globalized world. Our research projects can be grouped into four categories:



Migration

  • Vienna meets the Balkans: Communicative practices and commodification of culture in the city’s migrant economy (funded by the Jubiläumsfonds der Stadt Wienmore information

  • An ethnographic approach to communication in migrant businesses in Vienna: The role of language, culture and communication in businesses owned by migrants from the Balkans (PhD project Lejla Atagan) more information

  • Language, migration and care labour: The experiences of Ukrainian care workers in the EU (PhD project Zlata Savych) more information

  • Organizational adaptation of Turkish immigrant physicians in healthcare workplaces in the European Union (Mehmet Ali Icbay) more information

Interactions in culturally and linguistically diverse workplaces

  • Interactions in meetings in a multinational company (WU project – František Tůma) more information

Organizational Culture

  • Paper notices in the workplace as an expression of organizational culture (Nadine Thielemann & Regina Göke) more information

Engaging with stakeholders in different cultural contexts

  • Energy communication between geopolitics, climate crisis and corporate spin – comparative perspectives from CEE (Nadine Thielemann & Martina Berrocal) more information

  • Negative guest reviews and hotel responses on Booking.com: A cross-linguistic analysis of the Austrian, British, and Ukrainian luxury hotel sector. (PhD project Iryna Wehr) more information

VAR decision making as a professional intercultural communication setting

  • This project examines the use of Video Assistant Referee (VAR) technology in the 2024-2025 Turkish Premier League through the lens of intercultural communication, particularly focusing on how officiating referees accomplish reaching agreements and disagreements. (Mehment Ali Icbay) more informaton