FH-Prof. Dr. Claudia Brauer (MCI Innsbruck)
Institute for Information Management and Control
Vienna University of Economics and Business
Office: Building D2, Entrance C, 2nd floor
Office hours: On appointment
Ms. FH-Prof. Dr. Claudia Brauer is guest researcher at our institute. She is Professor for Business & Management at the MCI Innsbruck. Since more than 12 years FH-Prof. Dr. Claudia Brauer is researching in the fields of Internet technologies & developments and the performance measurement of Internet-based business models (Web Analytics, Social Media Analytics and Mobile Analytics). In this regard, she teaches at different national and international universities. In addition to her researching activities, Ms. Brauer has gained extensive practical experience and consults various companies from different branches in the fields of performance measurement of Internet-based activities and internet strategy development.
Performance measurement of web-based business models by key performance indicators and corresponding indicator systems. Her research areas include:
Web Analytics / Web Controlling
Social Media Analytics / Social Media Controlling
Mobile Analytics & Apps Analytics
Current Thesis Topics
|Web-metrics and performance indicator systems for performance measurement of XING web-services.
|Web-metrics and performance indicator systems for performance measurement of Youtube web-services.
|Differences between Google Analytics and Yahoo Analytics