Das TC Gebäude von innen.

Yiheng Zhang

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Yiheng Zhang

Teaching and Research Associate

Office: D1.3.032
Office Hours: By appointment

Phone: +43-1-31336-6076
Fax: +43-1-31336-90-6076

E-Mail: yiheng.zhang@wu.ac.at

Position at IIB, other positions and academic career

Yiheng joined the Institute for International Business as a Research and Teaching Associate (PhD Candidate) in November 2025. She holds a Master's degree in Digital Economy and a Bachelor's degree in Business and Economics from WU Vienna University of Economics and Business. During her master's studies, she gained research experience as a research assistant at the Institute for International Business (Team Nell).

Research interest

Yiheng's research explores how AI adoption affects organisational culture and dynamics using experimental methods.