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Wolfgang Obenaus

Prof. Wolfgang Obenaus
Prof. Wolfgang Obenaus

Full Professor

About

Professor Obenaus received his Mag. rer. soc. oec degree in 1976 and his Dr. rer. soc. oec. degree in 1979, both from the Vienna University of Economics and Business Administration. In 1978 he spent a research period at Georgetown University and at the Export-Import Bank of the United States in Washington, D. C. focusing on government-supported export promotion (export credit guarantees and export finance). Concentrating on government-supported promotion of foreign direct investment he spent another research period at Georgetown University and at the Overseas Private Investment Corporation in 1982. He spent another research period at Harvard Business School in Cambridge, Massachusetts and with the Schumpeter-Fellowship in 1990 doing research on international economics. Between 1976 and 1991 he was assistant professor at the Institute. He became full professor in 1991.

His main areas of research and fields of interest are:

  • foreign trade terminology

  • business communication

  • the language of presentations and of meetings and negotiations

  • CEMS-Business Language Programs

  • terminological research

  • terminological data base

  • joint-study programs

  • cross-cultural management

  • cross-cultural linguistics

Professor Obenaus currently gives lectures on:

  • International Trade,
    International Trade Policy, and
    Risk Management in International Trade

Book (monograph)

2008 Obenaus, Wolfgang, Weidacher, Josef. 2008. This is the Manager Speaking. Erfolgreich kommunizieren im Alltags- und Geschäftsleben. 3. aktualisierte Auflage. Wien: Linde. Read more
2006 Obenaus, Wolfgang, Weidacher, Josef. 2006. Dictionary and User's Guide to the NEW Handbook of Business English. Keywords in Context. Wien: Linde. Read more
2006 Obenaus, Wolfgang, Weidacher, Josef. 2006. NEW Handbook of Business English. Keywords in Context. Wien: Linde. Read more
2006 Obenaus, Wolfgang, Weidacher, Josef. 2006. This is the Manager Speaking. Erfolgreich englisch kommunizieren im Alltags- und Geschäftsleben. Wien: Linde. Read more
1998 Obenaus, Wolfgang, Bennett, John, Claes, Marie-Thérèse, Forsberg, Jennie, Flynn, Nick, Smith, Tricia. 1998. CEMS, Community of European Management Schools: Doing effective presentations in an intercultural setting. Ueberreuter Wien Read more
1990 Obenaus, Wolfgang. 1990. Handbuch der amerikanischen Terminologie des Wechselkursrisikos und der Kurssicherungstechniken. 681 Seiten, Ueberreuter Verlag, Wien Read more
1985 Obenaus, Wolfgang, Weidacher, Josef. 1985. Handbook of Business English. Keywords in Context. 370 Seiten, Service-Fachverlag an der Wirtschaftsuniversität Wien, 1. Aufl., Wien 1985, 2. Aufl., Wien 1986, 3. überarbeitete und erweiterte Auflage, Wien 1988, 386 Seiten, 4. überarbeitete und erweiterte Auflage, Ueberreuter, Wien 1990 Read more

Journal article

2008 Lavric, Eva, Obenaus, Wolfgang, Weidacher, Josef. 2008. "We have been able to increase our export quota again". False friends and other semantic interlinguistic pitfalls in business English and French. Fachsprache - International Journal of LSP 30 (1-2): 2-29. Read more
1987 Obenaus, Wolfgang. 1987. Glossar der amerikanischen Export-Förderung. 2. Teil. Lebende Sprachen - Zeitschrift für fremde Sprachen in Wissenschaft und Praxis, Heft 1, S. 19-26, Langenscheidt-Verlag Read more
1986 Obenaus, Wolfgang. 1986. Glossar der amerikanischen Export-Förderung. 1. Teil. Lebende Sprachen - Zeitschrift für fremde Sprachen in Wissenschaft und Praxis, Heft 4, S. 161-164, Langenscheidt-Verlag Read more
1982 Obenaus, Wolfgang. 1982. Buchbesprechung von 'The Financing of Long-Term Development'. Papers and Group Discussions from the 32nd International Banking Summer School held at St. John's College, Cambridge. The Institute of Bankers, London 1979. 206 Seiten. Österreichisches Bank-Archiv, 3/82, Herausgegeben von der Bankwissenschaftlichen Gesellschaft, Manz'sche Verlags- und Universitätsbuchhandlung, S. 109-111 Read more

Chapter in edited volume

2000 Rathmayr, R., Schifko, P., Obenaus, W. 2000. Fachsprachen unterrichten - eine Wissenschaft für sich. In: Lavric, Eva (Hrsg.): Fachsprache und Allgemeinsprache in der wissenschaftlichen Ausbildung. Hamburger Arbeiten zur Fachsprachenforschung, Bd. 4, 13-30, Attikon Verlag, Tostedt Read more
1998 Schifko, P., Obenaus, W., Rathmayr, R. 1998. Fremdsprachen unterrichten - eine Wissenschaft für sich. In: Mosser, Alois, Palme, Herwig, Pfeiffle, Horst, Pichler, J. Hanns (Hrsg.): Die Wirtschaftsuniversität Wien. Bildung und Bildungsauftrag. Analysen - Perspektiven - Herausforderungen. 365-374, Ueberreuter, Wien Read more

Contribution to conference proceedings

1999 Obenaus, Wolfgang, Bennett, John. 1999. Teaching the Oral Communication of Specialised Business Information in Intercultural Contexts. In: Wieden, W., Weiss, A., Schachermayr, A. (eds.): International Trade Relations: Multilingual Communication of Expert Knowledge, 24th Ann. Conf. 1-4 Oct. 1998, Intl. Ass. Language and Business, Göppingen: Kümmerle, 9-17 Read more
1998 Bennett, John, Obenaus, Wolfgang. 1998. What Sort of Materials are Useful for Teaching Presentation Skills for Intercultural Contexts? In: Gibson, Robert (ed.): International Communication in Business: Theory and Practice. Proc. 10th Annual Conf. of ENCoDe, 12-15 March 1998, Dept. of Business Administration in Ingolstadt of the Catholic University of Eichstätt in Germany, Verlag Wissenschaft & Praxis, pp. 55-60 Read more
1997 Obenaus, Wolfgang. 1997. Corporate Language Needs. CEMS Conference, Budapest University of Economic Sciences, 6 March Read more
1997 Obenaus, Wolfgang. 1997. Current Perceptions of Corporate Linguistic Needs. CEMS Seminar on Corporate Language Needs, Universität St. Gallen, 20 June Read more
1997 Obenaus, Wolfgang, Bennett, John. 1997. Teaching Presentations in an International Context - the CEMS Approach. In: Lachowicz, Dobroslaw S. (ed.): The Information Age: Implications for Business Communication Across Languages and Cultures. Proc. 9th Annual Conf. of ENCoDe, 29-31 May 1997, Polish-Japanese Institute of Computer Techniques, Warsaw, Poland, 18-25 Read more
1996 Obenaus, Wolfgang, Bennett, John, Claes, Marie-Thérèse, Smith, P. 1996. CEMS - Making the difference in tomorrow's firms. CEMS Conference, Università Bocconi, Milan, 17 October Read more
1996 Bennett, John, Obenaus, Wolfgang. 1996. Teaching and Testing Communicative Competence in a Managerial Context: Some Practical Examples. In: Evans, David (ed.): Communicative Ability and Cultural Awareness: A Key to International Corporate Success. Proc. 8th Annual Conf. of ENCoDe, 28, 29 February - 1 March 1996, EDHEC Graduate Business School, Nice, France, Groupe EDHEC, pp. 3-8 Read more
1995 Obenaus, Wolfgang. 1995. CEMS-language exams in communication: corporate needs. CEMS Conference, Universität zu Köln, 26 October Read more
1995 Obenaus, Wolfgang, Bennett, John. 1995. Language Programmes and Evaluation in CEMS Schools. A Model for the Next Millenium?. In: Bennett, John (ed.): Towards the Next Millenium: Opportunities and Challenges in Business, Language Training, and Multicultural Contexts. Proc. 7th Annual Conf. of ENCoDe, 22-24 February 1995, University of St. Gallen, Switzerland), 118-125 Read more
1995 Obenaus, Wolfgang, Bennett, John, Claes, Marie-Thérèse. 1995. Taking up the linguistic challenge of the new era of Euro-management. 7th Annual Conference of the European Association for International Education, Università Cattolica de Sacro Cuore, Milan, 30 October Read more
1994 Obenaus, Wolfgang, Bennett, John. 1994. Taking up the Linguistic Challenge of Tomorrow's Europe. The CEMS Programme. In: Bierbaumer, P. (ed.): New Challenges in Europe. Proceedings of the 19th Annual Conference of the International Association for Language and Business, 8-9 October 1993. Nottingham, U.K.: Praetorius, 136-148 Read more

Paper presented at an academic conference or symposium

2010 Beer, Alexander, Obenaus, Wolfgang, Kast, Judith. 2010. The woes and wonders of creating an international business dictionary. ABC Annual Conference, Chicago, IL, United States/USA, 27.10 - 30.10. Read more
2007 Obenaus, Wolfgang, Beer, Alexander. 2007. Teaching English Business Communication at the Vienna University of Economics and Business Administration: The Impact of the Bologna Process. 9. Jahreskonferenz von ABC Europe mit dem Generalthema 'Communication: Spanning Cultures, Change and Challenges, Istanbul, Türkei, 23.5.-26.5.2007. Read more
2006 Beer, Alexander, Obenaus, Wolfgang. 2006. The pitfalls of sloppy e-mail management. ABC Annual Conference, San Antonio, Vereinigte Staaten/USA, 25.10.-28.10.2006. Read more
2004 Obenaus, Wolfgang/Beer, Alexander. 2004. "E-mail - A Business Application in Its Own Right". Vortrag im Rahmen der 69.Jahreskonferenz von ABC (The Association for Business Communication) mit dem Grundthema 'Exploring the Impact of Technology on Business Communication Practice and Pedagogy'. Cambridge, Massachusetts, U.S.A., October 27-30 Read more
2004 Obenaus, Wolfgang/Korzilius, Hubert/van Hooft, Andreu/Verluyten, Paul. 2004. "Intercultural Business Communicaiton Today: Research and Approaches to Teaching and Assessment". Vortrag im Rahmen der 69.Jahreskonferenz von ABC (The Association for Business Communication) mit dem Grundthema 'Exploring the Impact of Technology on Business Communication Practice and Pedagogy'. Cambridge, Massachusetts, U.S.A., October 27-30 Read more
2003 Obenaus, Wolfgang, Beer, Axel. 2003. The Perceived Impact of E-mail on Business Processes and the Relevance of Correct English. Vortrag im Rahmen der 68. Jahreskonferenz von ABC (The Association for Business Communication) mit dem Generalthema: Communication and Ethics: Challenges for Research, Teaching and Training. Albuquerque, New Mexico, U.S.A., October 22 - 25, 2003 Read more
2002 Obenaus, Wolfgang. 2002. Evaluating Business English Negotiation Skills for Intercultural Contexts - A European Approach. Vortrag im Rahmen der 2002 Conference of The Association for Business Communication (Southeast United States Region) mit dem Generalthema: Business Communication: Connecting to the Future. Savannah, Georgia, U.S.A., April 4-6 Read more
2001 Obenaus, Wolfgang. 2001. CEMS Competency Assessment: Instrument and Criteria Building via Company Input and EU Coordination: Continuous Improvement Goals. Jahreskonferenz von ABC Europe, Generalthema: Business Communication: Europe and Globalization. Dresden, Deutschland, 24.-26. Mai Read more
2001 Obenaus, Wolfgang, Bennett, John. 2001. Evaluating Business English Presentation Skills for Intercultural Contexts - A European Approach. ABC Annual Convention, San Diego, USA, 7.-11. November Read more
2001 Obenaus, Wolfgang, Bennett, John. 2001. Teaching Business English Presentation Skills for Intercultural Contexts - A European Approach. ABC Annual Convention, San Diego, USA, 7.-11. November Read more
2000 Obenaus Wolfgang. 2000. Dozentenseminar: Content-Based Business English Teaching. Universität St. Gallen/Schweiz, 24. November Read more
2000 Obenaus, Wolfgang, Bennett, John. 2000. Evaluating Negotiation Skills for Intercultural Contexts. Vortrag im Rahmen der Jahreskonferenz von ABC Europe (Association for Business Communication) mit dem Generalthema: Multilingual Business Communities in a Multicultural Europe. Antwerp, Belgium, May 24-27 Read more
2000 Obenaus Wolfgang. 2000. Free Trade vs. Protectionism. Universität St. Gallen/Schweiz, 23. November Read more
1999 Obenaus, Wolfgang / Bennett, John. 1999. Evaluating Negotiation Skills for Non-native Speakers Operating in International Settings. Vortrag im Rahmen der 11. Jahreskonferenz von ENCoDe (European Network for Communication Development in Business and Education) mit dem Generalthema: International Negotiation.., ESADE, School of Languages, Barcelona, Spain, July 1-3 Read more
1999 Obenaus, Wolfgang / Bennett, John. 1999. The Oral Communication of Business Knowledge in Intercultural Business Contexts: The Nature of this Skill and how to teach it. Vortrag zur Jahreskonferenz von ABC Europe (Association for Business Communication) mit dem Generalthema: Business through Language and Communication. Helsinki School of Economics and Business Administration, Finland, May 20-22 Read more
1997 Obenaus, Wolfgang. 1997. Linguistic Functions in General Business Presentations and their Corresponding Exponents. Vortrag zur 9. Jahreskonferenz von ENCoDe (European Network for Communication Development in Business and Education) mit dem Generalthema: The Information Age.. Polish-Japanese Institute of Computer Techniques, Warsaw, Poland, 29.-31. Mai Read more

Lecture notes/article in lecture notes

1900 Obenaus, Wolfgang. 1900. Risks in International Trade. Skriptum für die beiden Vorlesungen 'Risk Management in International Trade I und II' Read more

Habilitation

1990 Obenaus, Wolfgang. 1990. Die amerikanische Terminologie des Wechselkursrisikos und der Kurssicherungstechniken. Habil.-Schr., Wirtschaftsuniv., Wien Read more

Dissertation

1979 Obenaus, Wolfgang. 1979. Staatliche Exportförderungsmaßnahmen in den USA und in Österreich: ein sachlicher und terminologischer Vergleich. Diss., Wirtschaftsuniv., Wien Read more

Diploma thesis

1976 Obenaus, Wolfgang. 1976. Retirement pensions and the earnings rule. Dipl.-Arb., Wirtschaftsuniv., Wien Read more