Marketing Management (Univ.Prof. Dr. Christina Schamp, Valentin Mang, MSc.)
Successful management requires a thorough understanding of market and consumer responses. This course emphasizes the behavioral principles of customer decision making which are driving the relationships between customers and competing companies in a variety of markets. This course intends to develop in-depth knowledge for the assessment of opportunities and threats and for making well-grounded predictions of market outcomes.
Teaching in: Spring 2021