• Schamp, C., Heitmann, M., Peers, Y., and Leeflang, P.S.H. (2023). Cause-related marketing as sales promotion. Journal of Marketing Research, forthcoming. (WU-Starpublication)

• Schamp, C., Heitmann, M., Bijmolt, T. H., and Katzenstein, R. (2023). The effectiveness of cause-related marketing: A meta-analysis on consumer responses. Journal of Marketing Research, 60(1), 189-215. (WU-Starpublication)

• Hartmann, J., Heitmann, M., Siebert, C., and Schamp, C. (2023). More than a feeling: Accuracy and application of sentiment analysis. International Journal of Research in Marketing, 40(1), 75-87. (WU-Starpublication)

• Hartmann, J., Heitmann, M., Schamp, C. and Netzer, O. (2021). The power of brand selfies in consumer-generated brand images. Journal of Marketing Research. 58 (6),1159-1177. (WU-Starpublication)

• Hartmann, J., Heitmann, M., Schamp, C., Netzer, O. (2020). The Power of Brand Selfies in Consumer-Generated Brand Images. First Virtual 2020 ACR Conference, Paris, Frankreich, Oct. 1-4, 2020

• Hartmann, J., Huppertz, J., Schamp, C. and Heitmann, M. (2019). Comparing automated text classification methods. International Journal of Research in Marketing, 36, 20-38. (WU-Starpublication)

• Schamp, C., Heitmann, M. and Katzenstein, R. (2019). Consideration of ethical attributes along the consumer decision-making journey. Journal of the Academy of Marketing Science, 47, 328-348. (VHB A, FT50)

• Schamp, C., Heitmann, M. and Stehmann, J. (2019). The monetary value of ethical attributes: Preference reversal effects among cause-related marketing campaigns. Advances in Consumer Research, 44, 757.

• Katzenstein, R., Schamp, C. and Bijmolt, T. (2017). Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. In , Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 (S. 36). , European Marketing Academy: Groningen.

• Schamp, C., Permann, A., Leeflang, P. and Heitmann, M. (2016). Sales effects of cause-related marketing campaigns and their moderators. In , Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo) (S. 128). Advances in Consumer Research, BI Norwegian Business School: Oslo.

• Schamp, C., Ludwig, K. and Heitmann, M. (2015). Changing the rules of the game: Competition among cause-related marketing promotions. In , Collaboration in Research : EMAC 2015, Leuven, May 26–29 (S. 202). , European Marketing Academy: Leuven.

Dr. Melanie Clegg

• Clegg, M., Barvin, M., Hofstetter, R., Pouly, M., Berger, J. (forthcoming). Does It Help to Be Creative on Social Media? The Value of Originality for User-Generated Content on Social Media. Proceedings of the Society of Consumer Psychology Conference (ed.), Virtual Venue: Society of Consumer Psychology Annual Conference.

• Bravin, Marc, Clegg, Melanie, Hofstetter, Reto, Pouly, Marc, & Berger, Jonah (2022). Should You Really be Creative on Social Media? An Empirical Investigation of Video Content from TikTok. Proceedings of AMA Winter Conference (ed.), Las Vegas, Nevada: American Marketing Association Winter Conference.

• Bravin, Marc, Clegg, Melanie, Hofstetter, Reto, Pouly, Marc, & Berger, Jonah (2022). Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of User-Generated Content on TikTok. Proceedings of Association of Consumer Research Conference (ed.), Seattle, Washington: Association of Consumer Research Conference.

• Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, Schmitt, Bernd (2021). Algorithm Transparency: How Unveiling Algorithms Influences Product Perception and Adoption. Proceedings of Association of Consumer Research Conference (ed.), Seattle, Washington: Association of Consumer Research Conference.

• Hofstetter, Reto, Clegg, Melanie, de Bellis, Emanuel, & Schmitt, Bernd (2021). Unveiling the Mind of the Machine: How Disclosing Algorithm Types Affects Consumers’ Adoption of Algorithm-Based Products. Proceedings of the European Marketing Academy (ed.), Madrid, Spain: European Marketing Academy Conference.

• Clegg, Melanie, Hofstetter, Reto, Bravin, Marc, & Pouly, Marc (2021). Should You Really be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok. Proceedings of the European Marketing Academy (ed.), Madrid, Spain. European Marketing Academy Conference.

• Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, & Schmitt, Bernd (2020). Inner Values Also Count: Algorithm Types Drive Consumer Adoption of Robotic Technologies. Proceedings of Association of Consumer Research Conference (ed.), Paris, France: Association of Consumer Research Conference.

• Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, & Schmitt, Bernd (2020). Into the Mind of the Machine: Perceptual and Behavioral Consequences of Pre-Programmed and Adaptive Algorithms. Proceedings of the Society of Consumer Psychology Conference (ed.), Huntington Beach, California: Society of Consumer Psychology Annual Conference.

• Hofstetter, Reto, Clegg, Melanie, Schiestel, Lisa, & Seele, Peter (2019). Ethics of Personalized Pricing: A Habermasian Account of Transparency and Participation. Proceedings of the European Marketing Academy (ed.), 49th, Hamburg, Germany. European Marketing Academy Conference.