In the most recent issue of the magazine published by the Association of Austrian Insurance Companies (VVO), Johanna Seelinger and Bettina Fuhrmann provide initial insights into an ongoing study on the topic of risk literacy.

The research project is being conducted by the VVO in collaboration with the WU Competence Center for Financial Education. It focuses on the following questions:

• What does the Austrian population understand by "risk"? and

• What role does insurance play in this context?

The qualitative results so far show that most respondents associate risk with negative connotations and there is a clear tendency toward risk aversion.

Many thanks to the VVO for the opportunity to present this exciting project in the association's magazine! - More detailed results of the study will follow shortly.