We welcome undergraduate students from all WU degree programs to write their bachelor’s theses at the Institute for Strategic Organizational Communication. We offer a range of topics in the fields of business communication, strategic communication, and communication management that you can explore in your projects.

After making contact, you will then make further arrangements with your supervisor. This will involve discussing possible topic ideas as well as specific requirements relating to the structure, approach or methodology used in your thesis. You will also have to prepare a proposal on your chosen topic and formulate a research question. The proposal should be no longer than two pages (A4, Times New Roman, font size 12, line spacing 1.5, recommended citations format: APA 7th version or Chicago) and should include: a short description of the issue or the topic; the possible research question; the proposed approach or method; and a rough overview of existing research on the topic. Only after your supervisor has approved the topic and proposal will you be given the go-ahead to write your thesis. In general, a bachelor’s thesis will consist of a body of around 8,000-10,000 words, plus a list of references/a bibliography and potential appendices.

Potential supervisors and their areas of expertise

Andreas Enzminger

• Media effect studies

• Persuasion

• Crisis communication

• Misinformation / fake news

• Online radicalisation

Ursula Lutzky

• Communicating with customers

• Corporate apologies

• Crisis communication through various online media

• Digital business communication

Jens Seiffert-Brockmann

• Strategic communication

• Gamification and internet memes

• Trust in organizational communication

• Sports communication

• Costly signaling

• Financial communication

• Crisis communication

Julia Stranzl

• Employee communication

• Appreciation at work

• Crisis communication

Franzisca Weder

• Sustainability communication

• CSR communication

• Environmental communication

• Organizational communication

• Internal communication

• Public Relations

• Energy communication