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Giu Liberali

Research Talk by Gui Liberali, Erasmus University Rotterdam (NL)

As our latest guest for our Research Seminar Series, we welcomed Gui Liberali from the Erasmus University Rotterdam. He shared his recent work on improving Randomized Controlled Trials (RCTs). RCTs…

Luca Held

Willkommen Luca!

Wir freuen uns Luca Held an unserem Institut als unseren neuen PraeDoc begrüßen zu dürfen. Luca Held hat aufbauend auf seinen Bachelor-Abschluss an der Queen Mary University of London, seinen Master…

Team picture - Marketing Research Colloquium 2023

Marketing Research Colloquium 2023

This September our annual Marketing Research Colloquium took place in Podersdorf, where numerous PhDs as well as the guest speaker, Diego Aparicio (IESE Business School, University of Navarra, Spain),…

Denzel Abschlusspräsentation

Wenn Mobilität – dann DENZEL

15 Studierende unserer SBWL Marketing haben für Österreichs führenden Autohändler DENZEL drei spannende Themen ein Semester lang bearbeitet und waren schon gespannt auf das Feedback zu Ihren Ideen und…

Eva Ascarza

Research Talk by Eva Ascarza (US)

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

Eric Schwartz

Research Talk by Eric Schwartz (US)

As our latest guest for our Research Seminar Series we welcomed Eric Schwartz from the University of Michigan. He shared his recent work on A-B testing in online advertising experiments. To test user…

Dr. Kelly Martin

Research Talk by Kelly D. Martin (US)

We were honored to welcome Dr. Kelly D. Martin from Colorado State University (US) as our third guest in the Research Seminars Series. Her presentation shed light on the role of customer data privacy…

Vanessa Patrick-Ralhan

Research Talk by Vanessa Patrick-Ralhan (US)

Dr. Vanessa Patrick-Ralhan from University of Houston (US) presented her work on Inclusive Design Transformation in our Marketing Research Seminar. Inclusive product design is an approach to product…

Paulo Albuquerque

Research Talk by Paulo Arbuquerque (FR)

We were honored to host Paulo Albuquerque from INSEAD, who gave the first talk of our Research Seminar Series in 2023. His outstanding research focuses on the introduction of new products, consumer…

Daniel Winkler

Daniel Winkler gives a talk at our Marketing Research Colloquium

Last week at our Marketing Research Colloquium, Daniel Winkler, a PhD student at the Institute for Retailing & Data Science (RDS), presented his current research project on platform power and cancel…