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New FFG Project Anonymous Big Data

On October 1st the Institute started an FFG funded research project that aims to systematically validate the feasibility of using deep recurrent neural network architectures to generate synthetic…

Prof. Carl Mela from Duke University Durham about Display Advertising Pricing in Exchange Markets

How a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $40 billion market and growing. Through a series of…

Welcome SBWL Students WS 2019/20

Zu Beginn jedes Semesters heißen wir die neue Kohorte der Studierenden der SBWL Service & Digital Marketing willkommen. Nach einleitenden Worten von Prof. Thomas Reutterer und Prof. Nadia Abou Nabout…

Tammo Bijmolt (University of Groningen, NL) on Multi-Tier Loyalty Programs

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

David Schweidel (Emory University Atlanta, US) on Emotionality in Social Media

In his Research Talk on June 13th David Schweidel talked about "Emotionality on Social Media”. Abstract: Organizations are increasingly turning to social media as a means of communicating with…