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ÖFFNUNGSZEITEN in den Weihnachtsferien

Unser Institut ist in den Weihnachtsferien von 23.12.2019 bis einschließlich 06.01.2020 geschlossen. In sehr dringenden Fällen sind individuelle Terminvereinbarungen möglich. Wir wünschen allen…

Prof. Aurélie Lemmens on managing churn to optimize profit

Prof. Lemmens from Rotterdam School of Management (NL) recently introduced her work on managing churn to optimize profit in our Research Seminar Series. Proactive retention programs are dependent on…

Research Talk by Kusum Ailawadi, University Tuck at Dartmouth (US)

In the latest talk of our Research Seminar Series Prof. Kusum Ailawadi from University Tuck at Dartmouth (US) presented her and her co-workers’ research on private label supply by national brand…

Research Seminar Series with Peeter Verlegh, University Vrije Universiteit Amsterdam (NL)

In the latest talk of our Research Seminar Series Prof. Peeter Verlegh from University Vrije Universiteit Amsterdam (NL) presented his work on how consumers use brands to show off on (visual) social…

Research Talk by Leonard Lee, University of Singapore (SGP)

In the most recent guest talk of our Research Seminar Series of the Marketing Department on the 21st of November Professor Leonard Lee from the National University of Singapore demonstrated that money…