Seitlicher Blick auf das D2 Gebäude.

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Peter Zubcsek

Research Seminar Talk by Peter Zubcsek, Tel Aviv University (IL)

The fourth and final speaker for the winter semester 2021/2022 at our research seminar was Peter Zubcsek from Tel Aviv University. Peter presented a timely project on how privcay can be preserved when…

Marketing & Customer Analytics

From SMT to MCA: The new year brings us a new Institute label

Since January 1st our Institute’s name has changed to Marketing & Customer Analytics (MCA). This new label recognizes that our research focus and teaching skills are not constrained by industry…

jans defensio

Jan Valendin on Customer Analytics using Recurrent Neural Nets

Our team member Jan Valendin offered insights into his most recent research on customer base analysis using Recurrent Neural Networks and successfully defended his dissertation! Good job Jan &…

Dominik Angerer

"Yet another Start-up Story?” by Dominik Angerer

Dominik Angerer, Gründer und CEO vom Linzer Start-up Storyblok, teilte mit den Studierenden unserer Service Marketing SBWL spannende Einblicke in die disruptive Entwicklung von „Headless“-CMS (Content…


Andreas Greilhuber, anyline: Making of a Start-Up in Austria

DI Andreas Greilhuber vom Wiener Start-Up anyline teilt mit unseren Studierenden der SBWL Service & Digital Marketing seine Erfahrungen als Entrepreneur in der österreichischen Start-up Szene. Nach…