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Martin Reisenbichler

Short Bio

Martin Reisenbichler is currently employed as a Research and Teaching Associate at the Institute for Service Marketing and Tourism. He holds a M.A. and a B.A. in mass communication science and a M.A. in philosophy. His research interests include various areas in marketing research and a strong focus on quantitative methods (statistics & machine learning).

Prior to joining the Institute in November 2016, he held the position of a scientific employee at the University of Vienna, giving lectures about theories in advertising effects research, marketing, methodology of mass communication research and basic theories & approaches in mass communication science. Besides he has gained professional experience as a marketing manager in an IT company in the area of strategic and operative marketing communications, market research, product development for a software for automated marketing research & sales in Austria and in Germany. From 2003 to 2014 he worked professionally in the area of marketing, including jobs in marketing management, PR, web design and print design at different Austrian companies and for various customers.

Research Interests

Marketing Research

Empirical Methods of the Social Sciences

Statistics & Data Science

Topic Modeling, Machine Learning & Big Data Analyses