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Martin Schreier

Univ.-Prof. Dr. Martin Schreier ist seit 2018 Vorstand des Departments für Marketing und seit 2012 Vorstand des Instituts für Marketing-​Management der WU Wien. Davor war er als Marketingprofessor an der renommierten Università Commerciale Luigi Bocconi in Mailand tätig. Martin Schreier ist aktuell Chefredakteur (Editor-in-Chief) der Fachzeitschrift International Journal of Research in Marketing, das offizielle Journal der European Marketing Academy (EMAC).

Seine Forschungsarbeiten wurden in internationalen Top Journals veröffentlicht (z.B. Journal of Marketing, Journal of Marketing Research, Management Science), mit Best Paper Awards ausgezeichnet und von nationalen und internationalen Medien aufgegriffen und diskutiert (z.B. Harvard Business Review, The Boston Globe, 3SAT, Ö1, Die Presse, Handelsblatt, Salzburger Nachrichten, etc.).

Aktuelle Publikationen:

  • Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research (EDITORIAL). International Journal of Research in Marketing, forthcoming (with R. Peres, D. Schweidel, and A. Sorescu) (link)

  • Connecting to Place, People, and Past: How Products Make Us Feel Grounded. Journal of Marketing, 86 (4), 1-16, 2022 (with I. Eichinger, and S.M.J. van Osselaer) (link)

  • Facial mask personalization encourages facial mask wearing in times of COVID-19. Scientific Reports, 12 (891), 2022 (with J. Palcu, and C. Janiszewski) (link)

  • Sales and Self: The Noneconomic Value of Selling the Fruits of One’s Labor. Journal of Marketing, 86 (3), 40-58, 2022 (with B. Schnurr, C. Fuchs, E. Maira, S. Puntoni, and S.M.J. van Osselaer) (link)

  • Why we buy products connected to place, people, and past. Harvard Business Review, November 19, 2021, online (with I. Eichinger and S.M.J. van Osselaer) (link)

  • The value of making producers personal. Journal of Retailing, forthcoming (with C. Fuchs, U. Kaiser, and S.M.J. van Osselaer) (link)

  • IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together (EDITORIAL). International Journal of Research in Marketing, 38 (4), 807-810, 2021 (with R. Peres, D. Schweidel, and A. Sorescu) (link)

  • The signal value of crowdfunded products. Journal of Marketing Research, 58 (4), 644-661, 2021 (with O. A. Acar, D. Dahl, and C. Fuchs) (link)

  • When do consumers prefer crowdfunded products? Harvard Business Review, May 10, 2021, online (with O. A. Acar, D. Dahl, and C. Fuchs) (link)

  • Innovation in the digital economy: A broader view of its scope, antecedents, and consequences. Journal of the Academy of Marketing Science, 49(4), 627–631, 2021 (with A. Sorescu) (Special Issue Editorial) (link)

  • Making the world a better place: How crowdfunding increases consumer demand for social-good products. Journal of Marketing Research, 58 (April), 363-376, 2021 (with B. Simpson, R. Bitterl, and K. White) (link)

  • Customization in luxury brands: Can Valentino get personal? Journal of Marketing Research, 57(5), 937-947, 2020 (with C. P. Moreau, E. Prandelli, and S. Hieke) (link)

  • Earmarking donations to charity: Cross-cultural evidence on its appeal to donors across 25 countries. Management Science, 66 (October): 4820-4842, 2020 (with C. Fuchs, and M. G. de Jong) (link)

  • The power of personal. Journal of Retailing, 96 (1), 88-100, 2020 (with S.M.J. van Osselaer, C. Fuchs, and S. Puntoni) (link)

Further publications (refereed journals)

LAB-ART:

Im Rahmen unseres Live-Labs im MAK (Austellung “handWERK: Tradiertes Können in der digitalen Welt“) haben wir eine Reihe von BesucherInnen gebeten, unser Paper rund um den handmade effect in Form einer Zeichnung zusammen zu fassen. Hier sehen Sie einen Auszug der Ergebnisse.

Research Comics

Connecting to Place, People, and Past: How Products Make Us Feel Grounded. Journal of Marketing, 86 (4), 1-16, 2022 (with I. Eichinger, and S.M.J van Osselaer) (link)

Sales and Self: The Noneconomic Value of Selling the Fruits of One’s Labor. Journal of Marketing, 86 (3), 40-58, 2022 (with B. Schnurr, C. Fuchs, E. Maira, S. Puntoni, and S.M.J. van Osselaer) (link)

Making the world a better place: How crowdfunding increases consumer demand for social-good products. Journal of Marketing Research, 58 (April), 363-376, 2021 (with B. Simpson, R. Bitterl, and K. White) (link)

Customization in luxury brands: Can Valentino get personal? Journal of Marketing Research, 57(5), 937-947, 2020 (with C. P. Moreau, E. Prandelli, and S. Hieke) (link)

Earmarking donations to charity: Cross-cultural evidence on its appeal to donors across 25 countries. Management Science, 66 (October): 4820-4842, 2020 (with C. Fuchs, and M. G. de Jong) (link)

The power of personal. Journal of Retailing, 96 (1), 88-100, 2020 (with S.M.J. van Osselaer, C. Fuchs, and S. Puntoni) (link)

When consumers become project backers: The psychological consequences of participation in crowdfunding. International Journal of Research in Marketing, 35 (4), 673-685, 2018 (with S. Bitterl) (link)

The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54 (Oktober): 816-831, 2017 (with U. Kaiser, and C. Janiszewski) (link)

Videos:

Video The Handmade Effect

The Handmade Effect

Video Researcher of the Month

Researcher of the Month

In the News: