Martin Schreier

• Signatures and de-objectification: How asking individual producers to sign their work increases work performance and work satisfaction. International Journal of Research in Marketing, 2025 (with U. Kaiser, B. Schnurr, C. Fuchs, and S.M.J. van Osselaer) (link)

• Better innovation for a better world. Journal of Marketing, 89 (6), 100-118, 2025 (with D. W. Dahl, C. H. Noble, and O. Toubia) (link)

• Blockchain meets marketing: from concept to impactful research. International Journal of Research in Marketing, 42 (3), 487-490, 2025 (with R. Peres, D. Schweidel, and A. Sorescu) (link) EDITORIAL

• Fixing the bug in insect consumption. Food Quality and Preference, 128, 105472, July 2025 (with J. Palcu, C. Janiszewski, J. Kleber, and A. Salerno) (link)

• The creator economy: An introduction and a call for scholarly research. International Journal of Research in Marketing, 41 (3), 403-410, 2024 (with R. Peres, D. Schweidel, and A. Sorescu) (link) EDITORIAL

• The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing, 100 (2), 316-329, 2024 (with S. Lim, S.M.J. van Osselaer, J. K. Goodman, and C. Fuchs) (link)

• University knowledge inside: How and when university-industry collaborations make new products more attractive to consumers. Journal of Marketing, 88 (2), 1-20, 2024 (with L. Maier, C. V. Baccarella, and K.-I. Voigt) (link)

• I didn’t win! An overlooked downside of crowdsourcing? Journal of Interactive Marketing, 59 (1), 42-58, 2024 (with T. Karpukhina, C. Janiszewski, and H. Nishikawa) (link)

• Retailing groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. Journal of Retailing, 99 (4), 594-604, 2023 (with G. Bruckberger, C. Fuchs, and S.M.J. van Osselaer) (link)

• Paying twice for aesthetic customization? The negative effect of uniqueness on a product's resale value. Journal of Marketing Research, 60 (3), 602-624, 2023 (with M. Fuchs) (link)

• On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. International Journal of Research in Marketing, 40 (2), 269-275, 2023 (with R. Peres, D. Schweidel, and A. Sorescu) (link) EDITORIAL

• Exploring the origins of intrinsic motivation. Motivation and Emotion, 47, 28-45, 2023 (with Y. Zheng and C. Janiszewki) (link)

• Blockchain meets marketing: Opportunities, threats, and avenues for future research. International Journal of Research in Marketing, 40 (1), 1-11, 2023 (with R. Peres, D. Schweidel, and A. Sorescu) (link) EDITORIAL

• The value of making producers personal. Journal of Retailing, 98 (3), 486-495, 2022 (with C. Fuchs, U. Kaiser, and S.M.J. van Osselaer) (link)

• Connecting to place, people, and past: How products make us feel grounded. Journal of Marketing, 86 (4), 1-16, 2022 (with I. Eichinger, and S.M.J. van Osselaer) (link)

• Facial mask personalization encourages facial mask wearing in times of COVID-19. Scientific Reports, 12 (891), 2022 (with J. Palcu, and C. Janiszewski) (link)

• Sales and self: The noneconomic value of selling the fruits of one’s labor. Journal of Marketing, 86 (3), 40-58, 2022 (with B. Schnurr, C. Fuchs, E. Maira, S. Puntoni, and S.M.J. van Osselaer) (link)

• Why we buy products connected to place, people, and past. Harvard Business Review, November 19, 2021, online (with I. Eichinger and S.M.J. van Osselaer) (link)

• IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together. International Journal of Research in Marketing, 38 (4), 807-810, 2021 (with R. Peres, D. Schweidel, and A. Sorescu) (link) EDITORIAL

• The signal value of crowdfunded products. Journal of Marketing Research, 58 (4), 644-661, 2021 (with O. A. Acar, D. Dahl, and C. Fuchs) (link)

• When do consumers prefer crowdfunded products? Harvard Business Review, May 10, 2021, online (with O. A. Acar, D. Dahl, and C. Fuchs) (link)

• Innovation in the digital economy: A broader view of its scope, antecedents, and consequences. Journal of the Academy of Marketing Science, 49(4), 627–631, 2021 (with A. Sorescu) (Special Issue Editorial) (link)

• Making the world a better place: How crowdfunding increases consumer demand for social-good products. Journal of Marketing Research, 58 (April), 363-376, 2021 (with B. Simpson, R. Bitterl, and K. White) (link)

• Customization in luxury brands: Can Valentino get personal? Journal of Marketing Research, 57(5), 937-947, 2020 (with C. P. Moreau, E. Prandelli, and S. Hieke) (link)

• Earmarking donations to charity: Cross-cultural evidence on its appeal to donors across 25 countries. Management Science, 66 (October): 4820-4842, 2020 (with C. Fuchs, and M. G. de Jong) (link)

• The power of personal. Journal of Retailing, 96 (1), 88-100, 2020 (with S.M.J. van Osselaer, C. Fuchs, and S. Puntoni) (link)

• When consumers become project backers: The psychological consequences of participation in crowdfunding. International Journal of Research in Marketing, 35 (4), 673-685, 2018 (with S. Bitterl) (link)

• The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54 (Oktober): 816-831, 2017 (with U. Kaiser, and C. Janiszewski) (link)

• The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments. Journal of Marketing Research, 54 (August): 525-539, 2017 (with H. Nishikawa, C. Fuchs, and S. Ogawa) (link) 2018 WU Best Paper Award

• Crowdsourced products sell better when they're marketed that way. Harvard Business Review, November 8, 2016, online (with H. Nishikawa, C. Fuchs, and S. Ogawa) (link)

• Why and when consumers prefer products of user-driven firms: A social identification account. Management Science, 61 (August): 1978-1988, 2015 (with D. Dahl, and C. Fuchs) (link) 

• The handmade effect: What’s love got to do with It? Journal of Marketing, 79 (March): 98 –110, 2015 (with C. Fuchs, and S.M.J. van Osselaer) (download) Finalist, Sheth Foundation/Journal of Marketing Award 2020

• Integrating problem solvers from analogous markets in new product ideation, Management Science, 60 (April): 1063-1081, 2014 (with N. Franke, and M. Poetz) (download) 2019 INFORMS TIMES Best Paper Award; 2014 EBS.SIIE Best-Paper-Award “Innovation Management”

• Sometimes the best ideas come from outside your industry, Harvard Business Review, November 21, 2014, online (with N. Franke, and M. Poetz) (link) 

• All that is users might not be gold: How labeling products as user-designed backfires in the context of luxury fashion brands, Journal of Marketing, 77 (September): 75-91, 2013 (with D. Dahl, C. Fuchs, and E. Prandelli) (link)

• User-generated versus designer-generated products: A performance assessment at Muji. International Journal of Research in Marketing, 30 (June): 160-167, 2013 (with H. Nishikawa, and S. Ogawa) (link) Finalist, 2013 Best Paper Award of the International Journal of Research in Marketing

• "The innovation effect of user design": Exploring consumers' innovation perceptions of firms selling products designed by users. Journal of Marketing, 76 (September): 18-32, 2012 (with D. Dahl and C. Fuchs) (download). Runner-up, 2012 MSI/H. Paul Root Award of the Journal of Marketing

• The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management 29 (March): 245-256, 2012 (with M. Poetz) (link) 2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management

• Customer empowerment in new product development. Journal of Product Innovation Management 28 (January): 17-32, 2011 (with C. Fuchs) (link). 2011 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management. Reprinted 2015 in the Virtual Issue on "Co-Creation with Customers"

• Why customers value self-designed products: The importance of process effort and enjoyment. Journal of Product Innovation Management 27 (December): 1020-1031, 2010 (with N. Franke) (link)

• The "I designed it myself" effect in mass customization. Management Science 56 (1): 125-140, 2010 (with N. Franke and U. Kaiser) (link). 2010 Best Paper Award of the German Academic Association for Business Research (Verband der Hochschullehrer für Betriebswirtschaft), 2011 Theo Schoeller Award (Munich Best Paper Award Innovation Management)

• The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing 74 (January): 65-79, 2010 (with C. Fuchs and E. Prandelli) (link). Runner-up, 2011 Theo Schoeller Award (Munich Best Paper Award Innovation Management)

• Complementing mass customization toolkits with user communities: How peer input improves customer self-design. Journal of Product Innovation Management 25 (6): 546-559, 2008 (with N. Franke and P. Keinz) (link). 2009 WU Best Paper Award, Finalist, 2008 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management

• Extending lead user theory: Antecedents and consequences of consumers' lead userness. Journal of Product Innovation Management 25 (4): 331-346, 2008 (with R. Pruegl) (link). Finalist, 2008 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management

• Finding commercially attractive user innovations: A test of lead user theory. Journal of Product Innovation Management 23 (4): 301-315, 2006 (with N. Franke and E. von Hippel) (link). Finalist, 2006 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management. Reprinted 2015 in the Virtual Issue on "Co-Creation with customers"

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