Contrary to conventional wisdom it may sometimes make sense for a focal firm to voluntarily reveal part of its proprietary knowledge to the public. Advantages of such an approach may be to accelerate the creation of standards, to gain new and ‘unobvious’ collaboration partners, to create momentum for a specific agenda, or to generate reputational gains. As firms can hardly reveal all of their knowledge, they therefore need to make strategic decisions about which knowledge to keep proprietary and which knowledge to reveal to the public.
Research questions include:
What are meaningful dimensions on how knowledge can be selectively revealed?
How should a focal firm reveal its knowledge in order to gain new collaboration partners?
How should a focal firm reveal its knowledge in order to create momentum?