This Event is organized by the ​​Department of Marketing.

Brands are under growing pressure from consumers to take a stand on social and political questions. Otherwise, they risk a public boycott. But do boycott calls really hurt companies? What brands are considered socially responsible, and why? How do consumers react when companies take a stand on controversial issues? And how should companies adapt to this new situation? Together with experts, we’ll be discussing the challenges associated with the age of consumer activism.

Discussion:

Andreas Nentwich, Managing Director, Maresi Austria

Lisa Tamina Panhuber, Campaigner at Greenpeace

Saskia Wallner, CEO of Ketchum Austria

Nils Wlömert, Head of the Institute for Retailing & Data Science at WU Vienna’s Department of Marketing

Markus Zimmer, Founder & CEO of BuzzValue, Social Media Market Researcher & Expert

Moderated by:

Cordula Cerha, Assistant Professor, Institute for Retailing & Data Science, WU Vienna

This event is an in-person event and will take place on campus. There will be no livestream.

*Please note: Registration is required if you wish to attend the event in person on Campus WU.

As the number of seats in Ceremonial Hall 1 is limited, seating is provided on a first-come-first-served basis.

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