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Bachelor Thesis

Students who write their bachelor thesis at the Institute for Retailing and Marketing are provided with close supervision. Usually, empirical approaches are used to investigate the thesis topics. The thesis projects often form part of larger practical or research-oriented collaborations. The numerous awards received by the Institute’s students – including, for instance, the ECR Academic Award – illustrate the high quality of their work.

<link https: www.wu.ac.at retail study bachelor bachelorarbeit>More information (in german).