• Re­tail mar­ket­ing

• Con­sumer re­search

• Mar­ket­ing con­cepts in re­tail­ing

• Meth­ods of data min­ing in the food re­tail mar­ket

• Trends in re­tail design

• In­ter­na­tional stand­ards for trade re­search and bench­mark­ing stud­ies

Full List of pub­lic­a­tions.

Bach­elor level

• In­tro­duc­tion in Aca­demic Writ­ing

• ‘Prax­is­dia­log’: Cur­rent trends in re­tail and mar­ket­ing dis­cussed by prac­ti­tion­ers & schol­ars

Mas­ter’s level

• Mar­ket­ing Met­rics & Per­form­ance Meas­ure­ment

Ph.D. level

• Re­search sem­inar for Ph.D. stu­dents: This sem­inar is com­puls­ory for all Ph.D. stu­dents writ­ing their dis­ser­ta­tion at the In­sti­tute of Re­tail­ing and Mar­ket­ing. Un­less other­wise an­nounced (please check the board in front of the In­sti­tute of Re­tail­ing & Mar­ket­ing), the sem­inar takes place on the last Wed­nes­day of every month at 5:00pm in the In­sti­tute sem­inar room.About usTeamNewsResearchPfH Plattform für den HandelThe Department of Marketing

• Herbert KOTZAB
  Full Professor and Chairman of Logistics Management Institute,
  University Bremen (Germany).

• Thomas REUTTERER
  Full Professor and Head of Institute for Service Marketing and Tourism,
  WU Vienna (Austria).

• Christoph TELLER
  Full Professor Institut für Handel, Absatz und Marketing
  Johannes Kepler University Linz (Austria).

• Dr. Eva LIENBACHER
  Senior Lecturer und International Departmental Coordinator
  FH Salzburg (Austria).