former Head of Institute
From 1992 to 2019 Head of the Institute of Retailing & Marketing at WU. He received his habilitation in business administration from the University of Graz (Austria) and so far his career has included a stay as a visiting scholar at MIT as well as teaching and research activities at the universities of Innsbruck, Trier, Klagenfurt, Maribor and the University of Keio. The public interest in his work is underlined by over 1000 news articles.
Schnedlitz as portrayed by Standard-Cartoonist Oliver Schopf
Schnedlitz as portrayed by Michael Nitsche, Agentur NITSCHE
Areas of Expertise & Research Topics
Marketing concepts in retailing
Methods of data mining in the food retail market
Trends in retail design
International standards for trade research and benchmarking studies
Introduction in Academic Writing
‘Praxisdialog’: Current trends in retail and marketing discussed by practitioners & scholars
Marketing Metrics & Performance Measurement
Research seminar for Ph.D. students: This seminar is compulsory for all Ph.D. students writing their dissertation at the Institute of Retailing and Marketing. Unless otherwise announced (please check the board in front of the Institute of Retailing & Marketing), the seminar takes place on the last Wednesday of every month at 5:00pm in the Institute seminar room.About usTeamNewsResearchPfH Plattform für den HandelThe Department of Marketing
Full Professor and Chairman of Logistics Management Institute,
University Bremen (Germany).
Full Professor and Head of Institute for Service Marketing and Tourism,
WU Vienna (Austria).
Full Professor Institut für Handel, Absatz und Marketing
Johannes Kepler University Linz (Austria).
Dr. Eva LIENBACHER
Senior Lecturer und International Departmental Coordinator
FH Salzburg (Austria).