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Peter Schnedlitz

Full Professor
former Head of Institute

Prof. Peter Schned­litz, born in Styria (Aus­tria), has been the Head of the In­sti­tute of Re­tail­ing & Mar­ket­ing at WU since 1992. He re­ceived his hab­il­it­a­tion in busi­ness ad­min­is­tra­tion from the Uni­versity of Graz (Aus­tria) and so far his ca­reer has in­cluded a stay as a vis­it­ing scholar at MIT as well as teach­ing and re­search activ­it­ies at the uni­versit­ies of Inns­bruck, Trier, Kla­gen­furt, Mari­bor and the Uni­versity of Keio. The pub­lic in­terest in his work is un­der­lined by over 1000 news articles.

Prof. Schnedlitz

Schnedlitz as portrayed by Standard-Cartoonist Oliver Schopf

Schnedlitz as portrayed by Michael Nitsche, Agentur NITSCHE

Areas of Ex­pert­ise & Re­search Top­ics

Courses Taught