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[Translate to English:] workshop

Nadine Schröder participated in a workshop on sample selection models

End of June, Nadine Schröder attended a workshop at Bayes Business School in London to share insights on sample selection bias in product ratings. Generally, only a particular subgroup of customers…

[Translate to English:] Martin Reisenbichler

Martin Reisenbichler gewinnt den EMAC 2023 Enginius Promotionswettbewerb

Bei der diesjährigen EMAC 2023 Konferenz in Odense, Dänemark, erreichte Martin Reisenbichler den 1. Platz für seine Dissertation. Die Jury um Arnaud De Bruyn, Elif Karaosmanoglu und Thomas Otter…

[Translate to English:] Nadine Schröder

Nadine Schröder presented at Marketing conferences on product ratings

Online reviews have evolved into an important feedback tool and thus marketers are eager to comprehend and monitor consumer review activity to manage their brand's online reputation. As a matter of…

[Translate to English:] Eva Ascarza

Research Talk by Eva Ascarza, Harvard Business School (US)

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

[Translate to English:] Sebastian Prohaska

Final Practitioner's Talk by ithelps

Last week, we had the privilege of listening to Sebastian Prohaska from ithelps at his insightful talk "Der beste Ort eine Leiche zu verstecken ist in Google auf Seite 2" (The best place to hide a…