Blick in das LC Gebäude

News & EventsRSS

[Translate to English:] Günter Hitsch

MRSS Talk by Günter Hitsch, University of Chicago (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…

[Translate to English:] Lan Lou

Research talk by Lan Lou, University of Southern California (US)

As our latest guest in our Research Seminar Series, we welcomed Lan Luo from the Marshall School of Business, University of Southern California (US). She shared her recent work on the role of profile…

[Translate to English:] Atlanta USA

Filipe participated at the Marketing Dynamics Conference, USA/Atlanta

The latest edition of the Marketing Dynamics Conference took place in Atlanta from the 10th until the 12th of November. Filipe Sengo Furtado attended the event to present the latest developments in…

[Translate to English:] Anne Klesse

RS talk by Anne Klesse, Erasmus University Rotterdam (NL)

As part of our Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work on the impact…

[Translate to English:] Accenture Song

Digital transformation via Accenture Song & Data-driven Marketing

We proudly had three guest from Accenture Song in our Practitioner Series'! Yasmin Taga explained what Accenture Song is doing and its positioning in the industry. They particularly help their clients…