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Alexander Kulumbeg

Short Bio

Alexander joined the Institute for Marketing and Customer Analytics in September 2018, as a Research and Teaching Associate and a PhD student. Before joining the team, he gained work experience in the automotive industry and the diplomatic service. He holds a Master’s degree in Marketing from Vienna University of Economics and Business (WU) and a Bachelor’s degree in International Management from MODUL University Vienna.

Research Interests

  • Customer lifetime prediction

  • Customer data analytics

  • Application of statistical methods

  • Privacy and open-source software

  • Videogame entertainment