Bachelor and Master Thesis at IfSTO
The IfSTO team is happy to supervise your bachelor´s or master´s thesis. You can find current topics for a thesis, information about the process and necessary forms on this page.
If your topic has innovation at the core of the research question, it will constitute a good fit with the institute.The research focus of the institute revolves around Open and User Innovation and we particularly welcome theses in this field. It is, however, not a must. Specifically, we are interested in the following topics:
New forms of organizing
Crowdsourcing and contests
Communities and open source
Wisdom of crowds
Incentives and rewards
Below you will find a list of current topics (topics marked with a B are for bachelor theses, with an M for master theses and B / M for both bachelor and master theses)
Currently offered bachelor's and master's theses:
[Master Topic] The Impact of Precarity on the Gender Gap in Management
Still today, women are significantly underrepresented in top executive positions. While progress towards a higher female rate has been made within the last years, the gender gap on top organizational level is still to be solved. Past studies have identified several factors which account for the gender gap, among them differences in network structures and access to knowledge and social resources, as they tend to disadvantage women in their career path. Even though precarious employment (e.g., part-time work, fixed-term contracts) has previously been acknowledged for its (negative) impact on female workers, its consequences have mostly been disregarded when examining the underrepresentation of women in top organizational positions. The aim of a Master Thesis in this field is to explore this topic further with a qualitative (interview study) or quantitative research study, for instance with regard to the factors causing the negative impact for women, future approaches which help to reduce the negative effects etc.
If you are interested in this topic, please send a short draft (max. 1 page) of your proposed topic along with the formulation of a specific research question and an outline for the thesis to:
[Master Topic] The External Perception of Entrepreneurial Success
An ongoing discussion on gender-based factors in entrepreneurship has provided profound insights on several conditions which differ between women and men when starting a business, among them the distinct availability of resources and a discrepancy in the support provided by the founder’s ecosystem. However, once anticipating a successful foundation of the start-up, little is known on how/if the external perception of the venture with its associated success factors differs depending on who the founder is (see further the AMJ article by Kanze, Huang, Conley and Higgins, 2018: “We ask men to win and women not to lose: Closing the Gender Gap in startup funding”). We hence are interested in Master Theses which investigate the external perception of success, for instance through the analysis of newspaper data on startup success. How does the perception of female and male success differ? What is the different perception based on (e.g., personal characteristics, educational background, etc.)?
If you are interested in this topic, please send a short draft (max. 1 page) of your proposed topic along with the formulation of a specific research question and an outline for the thesis to
[Master Topic only] Indices as a data source to study antecedents of organizational resilience
We live in times where major crisis can occur almost instantly and with limited possibility for firms to predict them. Events resulting from climate change, overpopulation, ethical/religious/political/social conflicts, poverty, terrorism, technology and business failures only to mention a few may instantly propel systemic and global crises. Over the last 12 years for example the world has seen two major crises causing massive disruptions on a global scale: the world’s financial crisis and the Covid-19 crisis.
Firms need to develop a capability to cope with such crises: Organizational resilience is an organization’s ability to absorb strain and preserve or improve functioning, despite the presence of adversity. For this purpose, organizations need to comprehend complex situations, to cope with unexpected situations, and to control unwanted variability.
While understanding the factors that influence organizations’ resilience is of major relevance, however the corresponding empirical investigation is challenging due to a lack of data. What is needed are objective and high-quality data over time spans of many years. In order to serve investors and shareholders many institutions evaluate certain aspects of enterprises in terms of indices reaching from A as “Ardour Global Alternative Energy Index“ to Was “Wilder Hill New Energy Global Innovation Index“ and many more. Therefore, the question arises whether these indices would be suitable to study the question at hand. The objective of this master thesis would be to study indices from different institutions on a global scale and to extract single or segments of indices that can help to understand, explain and predict organizational resilience.
The master thesis research is based on a research cooperation between WU Vienna (Prof. Dr. Christopher Lettl) and TU Berlin (Prof. Dr. Jan Kratzer). When you are interested in this topic please shortly draft on 2-3 pages an outline/essay along the lines given here and send this per email
If you are interested, please contact:
Director of the institute

Univ.-Prof. Dr. Christopher Lettl
Email: christopher.lettl@wu.ac.at
Tel.: +43 1 31 336 / 5425
Fax: +43 1 31 336 / 905425
[Master Topic only] Annual reports as a data source to study antecedents of organizational resilience
We live in times where major crisis can occur almost instantly and with limited possibility for firms to predict them. Events resulting from climate change, overpopulation, ethical/religious/political/social conflicts, poverty, terrorism, technology and business failures only to mention a few may instantly propel systemic and global crises. Over the last 12 years for example the world has seen two major crises causing massive disruptions on a global scale: the world’s financial crisis and the Covid-19 crisis.
Firms need to develop a capability to cope with such crises: Organizational resilience is an organization’s ability to absorb strain and preserve or improve functioning, despite the presence of adversity. For this purpose, organizations need to comprehend complex situations, to cope with unexpected situations, and to control unwanted variability.
While understanding the factors that influence organizations’ resilience is of major relevance, however the corresponding empirical investigation is challenging due to a lack of data. What is needed are objective and high-quality data over time spans of many years. Corporations and larger enterprises are by legal terms obliged to reveal data for its shareholders on an annual basis, so-called annual reports. Therefore, the question arises whether data in annual reports would be suitable to study the question at hand. The objective of this master thesis would be to study annual reports on a global scale and to extract patterns that can help to understand, explain and predict organizational resilience.
The master thesis research is based on a research cooperation between WU Vienna (Prof. Dr. Christopher Lettl) and TU Berlin (Prof. Dr. Jan Kratzer). When you are interested in this topic please shortly draft on 2-3 pages an outline/essay along the lines given here and send this per email
If you are interested, please contact:
Director of the institute

Univ.-Prof. Dr. Christopher Lettl
Email: christopher.lettl@wu.ac.at
Tel.: +43 1 31 336 / 5425
Fax: +43 1 31 336 / 905425
[Master Topic only] Creative dynamics in the music industry
Background
Creativity and innovation go hand in hand. Understanding the dynamics of highly creative industries such as the music sector, can help the understanding of innovation dynamics in less creative fields as well.
Even though the abundance of data resulting from the digitalization of the music industry, offers a great opportunity to study these creative dynamics and to answer innovation and creativity related research questions, identifying, fetching, and analyzing the right data is not a trivial task.
Projects in this field will be decidedly quantitative and oriented to the identification and combination of data sources that will be subsequently explored and analyzed to answer innovation and creativity related questions regarding:
Spatial analysis of music-similarity
Identification of causal effects from industry/policy shocks on artists and labels
Nature and relevance of creativity on performance outcomes (e.g. analysis of antecedents and consequents of remixing music)
By working on this topic, you will:
Have the chance to engage in an “applied” M.Sc. dissertation project in which you can develop and showcase your data science skills.
Be providing a very valuable contribution to (hopefully) future published studies by IfSTO researchers.
Goal
Familiarizing with:
Associating a research question on creativity and innovation to data analysis
Data collection via data dumps, APIs, and web scraping
Data cleaning
Data analysis
Potential methods
Exclusively quantitative, most likely involving the collection of your own data via web-scraping, API or public data-dump queries.
Please note that, due to their data intensive nature, projects in this field require a certain familiarity with programming languages (i.e. Python or R) before initiating the project. While the topic lends itself well to expanding one’s programming and analysis competences (e.g. accessing new data sources, scraping an unfamiliar website, applying a new analysis technique – e.g. panel-data regression, spatial econometrics, ML-classification), it is not suitable for novices (i.e. no prior experience outside of online-courses or introductory workshops)
If you are interested, please contact:
Start-Up-Success and the Factor of Gender
Research on start-ups has indicated that the factor of gender – both on founder side as well as on investor side – can have a significant impact on whether the start-up receives funding, how it is perceived on the market, as well as how (possible) success and (possible) failure are rated. In order to investigate this topic further and to analyze the specific conditions when gender has an effect, we are interested in Bachelor Theses in this field. The topic can be examined from different angles, among others: (1) Do investors, who finance a start-up idea, evaluate the same business idea differently when the idea is proposed by a male team/female team/mixed team? Why? (2) Do externals (e.g., media) evaluate a successful/unsuccessful start-up differently when the founder of the start-up is male vs. female? Why? (3) What is the success/failure ascribed to (e.g., un/fortunate market conditions, personal factors, etc.) in case of a male vs. female founder?
If you are interested, please contact:
The Gender Data Gap in Managerial Science
The Gender Data Gap refers to circumstances where the majority of data on which organisational decisions are based are biased in favor of men. That is, data are often incomplete and unreliable because of the absence of information about women’s preferences, fit, etc. (e.g., devices designed to optimally fit male handspans, personal protective equipment designed for male bodies, and organisational practices such as informal networking over drinks in the evening, when women and caregivers are not present). Understanding Gender Data Gap effects is important for designing effective interventions to achieve gender equality all the way up the organisational ladder. To address this research gap, we are interested in Bachelor Theses which enlarge our current understanding of the Gender Data Gap’s (negative) impact on women as well as on organizations altogether. Possible questions, which can be focused on, are (but are not limited to):
How do firm- and industry-level factors contribute to Gender Data Gap effects on women’s careers?
How does the Gender Data Gap affect women’s careers and upward mobility?
To what extent do Gender Data Gaps cause or exacerbate toxic cultures and workplaces?
If you are interested, please contact:
Knowledge Transfer for Innovations
Knowledge Transfer for Innovations: Analysis on Different Managerial Levels
Previous studies have started to investigate the most relevant knowledge ties of managers. Especially when considering the vital role of innovations for organizations, the understanding of where the most important knowledge for innovation endeavors originates from is of high importance. While some studies have found out that predominantly the cross-hierarchical network ties can have a special impact on the generation of organizational innovations, we would like to find out more about – among others – the specific types of knowledge transmitted between network partners as well as potential differences between managerial levels (e.g., top level vs. low level).
If you are interested, please contact:
Advice taking in different decision environments
Many important decisions are not made alone, but decision-makers seek advice from others. Previous research indicates that advice can increase the accuracy of decisions if utilized effectively. Many studies in the field of advice taking have employed controlled experimental setups using optimal decision environments. However in natural contexts, advice is often taken under suboptimal conditions such as time pressure. It is currently unclear how variables such as time pressure influences the utilization of advice and the accuracy of decisions.
I am looking for students, who are interested in conducting quantitative research (mostly in form of surveys/experiments, but other methodology is possible as well). The aim is to find out, how different decision environments influence advice taking. The results will be incorporated into my research.
Some examples for questions that we can work on are: What is the influence of cognitive load on advice utilization? How does advice taking under time pressure influence the accuracy of judgments? How does deliberation influence advice taking? Interest or knowledge in quantitative methodology and statistics is desirable.
If you are interested, please contact:
Exchanging Knowledge and Innovating in COVID-19 Times
The flow of knowledge within or across a firm’s boundaries is a crucial aspect to foster innovation.
Covid-19 has changed human interactions and imposed new practices to communicate (i.e., virtual meetings) that have altered knowledge flows within and between organizations. However, the implications of the new communication practices on the effectiveness and efficiency of knowledge flows are not yet clear, nor are the consequences of these practices for the firms’ innovating activity. Has the volume of knowledge exchanged within and between organizations increased or decreased with the new communications practices? Has the exchanged knowledge gained or lost value under the new practices? Have the new practices affected the firms’ innovating activity? If so, for all the firms in the same way?
Since a part of the new communication practices is expected to remain in place in the post-pandemic era, answering these questions and understanding how firms (un)successfully enhance their innovating activity under these practices is urgent and compelling.
If you are interested, please contact:
Venture Capitalists and Knowledge Sharing
Corporate Venture Capitalists sharing knowledge with start-ups: good or bad? For whom?
A Corporate Venture Capitalist (CVC) can offer more than just financial support to a start-up. For example, a CVC’s complementary resources are often a valuable asset that the new firm can leverage to scale up and be successful.
Recent research has started to look at the role of a CVC’s knowledge in steering the innovations of the start-up firm that can use this knowledge, as well as at the benefits in terms of innovation that a CVC receives from sharing its knowledge with a start-up. Indeed, since the knowledge shared can be analyzed by several perspectives such as the attributes of the knowledge exchanged, the mode with which it is exchanged, or the amount of knowledge exchanged, the implications of sharing knowledge between these two entities are not straight-forward and deserve investigation.
Taking different perspectives, we will delve into understanding how several aspects related to the sharing of knowledge between a CVC and a start-up affect both parties' innovating activity.
If you are interested, please contact:
The Wisdom of Crowds
I am looking for students, who are interested in conducting quantitative research (mostly in form of surveys/experiments, but other methodology is possible as well). The aim is to find out, under which conditions crowds act wise or mad, what impact crowd characteristics, social influence and cognitive biases have. The results will be incorporated into my research.
The wisdom of crowds in form of forecasts, decisions and evaluations is used in a variety of contexts ranging from sports, over politics to business applications. The underlying logic of crowd decisions is that crowds can be on average more accurate than individuals and even experts. However, there remain many open questions: How can we reduce herding behavior in crowd decisions? What influence do the characteristics of a crowd have? Do individual cognitive biases aggregate on a collective level? These are examples for overarching questions, we can research together in context of a bachelor thesis.
If you are interested, please contact:
User Behavior in Online Communities
Online communities have evolved into valuable forms of organizing and diverse knowledge exchange (see e.g. Wasko and Faraj, 2005, Puranam et al, 2014). Research on user behavior in OCs span fields from open source software communities (von Krogh et al, 2003, 2012; Lerner and Tirole, 2003) to firm led communities in consumer goods (Hienerth et al, 2014) and music production software (Jeppesen and Frederiksen, 2006). A central question which continues to motivate research, is around drivers of user contribution to the knowledge within online communities (Wasko and Faraj, 2005; Wiertz and de Ruyter, 2007; Seo et al, 2020).
I am looking for students interested in fostering understanding around user behavior in online forms of organizing and what community owners or managers can do to incentivize, or potentially dis-incentivize, contributions. While there a number of seminal articles that have investigated possible interventions and their consequences from various angles (e.g. Chen et al, 2018; Gallus, 2017; Lerner and Tirole, 2003), the topic remains of both theoretical and practical relevance.
In particular, questions around the impact of sanctions and monitoring activities, motivations of users to become active or lurk as well as potentially diverging effects due to member type or community type could form the subject of inquiry for a Bachelor thesis.
Literature reviews:
What kinds / types of members can be found in online communities
What are the benefits and challenges of using online (open) innovation communities for companies terms of:
searching for new ideas
co-creating / developing new ideas
diffusing innovation
What kinds of online communities exist and how do behavioral antecedents/motivations for contributions differ
Why do lurkers lurk and what are ways to de-lurk them
How do punitive incentives (down votes, banning, etc.) affect user behaviour in online communities
Negative effects of deviant/asocial/negative behavior online
Desired behavior
Principal-agent problems within traditional, hierarchical organizations vs new forms of organizing (online)
Voice/Audio based communities (Clubhouse) vs "traditional" online communities (Reddit; StackExchange)
Emprirical (Surveys / interviews ):
How do challenges of organizing online communities change over time (and how is this different / similar to traditional organizational challenges)
How do online community owners incentivize online community owners to participate
Why do members contribute to communities they contribute to
Why do (don't) online community/crowdsourcing members collect non-monetary rewards?
How and why do community owners implement negative incentives (downvoting, threat of banning) ?
Does theory on negative incentives (downvoting, threat of banning) match experience of community owners or does the interpretation of effects of negative incentives diverge from theory
Empirical (econometric / quantitative data analysis)
Does theory on negative incentives (downvoting, threat of banning) match experience of community owners or does the interpretation of effects of negative incentives diverge from theory
empirical - archival data - stack overflow data is available.
Beatstars community research - would require scarping of the community:
How are tags used and how does it influence plays?
What happens after receiving badge?
Literature:
David, P. A., & Rullani, F. (2008). Dynamics of innovation in an "open source" collaboration environment: lurking, laboring, and launching FLOSS projects on SourceForge. Industrial and Corporate Change, 17(4), 647–710. https://doi.org/10.1093/icc/dtn026
Faraj, S., Jarvenpaa, S. L., & Majchrzak, A. (2011). Knowledge Collaboration in Online Communities. Organization Science, 22(5), 1224–1239. https://doi.org/10.1287/orsc.1100.0614
Faraj, S., von Krogh, G., Monteiro, E., & Lakhani, K. R. (2016). Special Section Introduction - Online Community as Space for Knowledge Flows. Information Systems Research, 27(4), 668–684.
Frey, B. S., & Gallus, J. (2017). TOWARDS AN ECONOMICS OF AWARDS. Journal of Economic Surveys, 31(1), 190–200. https://doi.org/10.1111/joes.12127
Goes, P. B., Guo, C., & Lin, M. (2016). Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange. Information Systems Research, 27(3), 497–516. https://doi.org/10.1287/isre.2016.0635
Jeppesen, L. B., & Frederiksen, L. (2006). Why Do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments. Organization Science, 17(1), 45–63. https://doi.org/10.1287/orsc.1050.0156
Lerner, J., & Tirole, J. (2002). Some simple economics of open source. The Journal of Industrial Economics, 50(2), 197–234. https://doi.org/10.1111/1467-6451.00174
Puranam, P., Alexy, O., & Reitzig, M. (2014). What’s “New” About New Forms of Organizing? Academy of Management Review, 39(2), 162–180. https://doi.org/10.5465/amr.2011.0436
If you are interested please contact:
Non-monetary rewards as incentives
Non-monetary incentive, e.g. awards, medals, badges etc., have been used over centuries in contexts ranging from governments to private enterprises and from education to the arts (Gallus and Frey, 2016; Gemser et al, 2008). Similar to monetary forms of incentives, the motive behind offering non-monetary incentives is to reward and encourage behavior or accomplishments that are deemed desirable by the bestowing entity (Gallus and Frey, 2017), like extraordinary achievement in an academic field (Nobel Price, John B. Clark Medal) or for achieving the highest sales in a given month (salesperson of the month).
Research has offered insights into differences in award type, award mechanism and tournament design (Charness et al, 2014; Gallus, 2017; Robinson et al, 2018), on varying outcomes (Park and Lee, 2015; Gemser et al, 2008) and within different contexts (Borjas and Doran, 2015; Chan et al, 2014; Gubler et al, 2016; Kosfeld and Neckermann, 2011; Neckermann and Frey, 2013). However there is still much to learn about how non-monetary incentives are used and why they do (don’t) work.
Questions include: What types of non-monetary forms of rewards are used in organizations? What are moderating factors (like rewarder identity; reward meaning) of relevance for effect of non-monetary rewards? How do punitive incentives ( punishment or sanctions ) affect organizational member performance? Questions can be answered in literature reviews as well as via empirical (qualitative and quantitative) methods and results will directly impact the institutes research
Literature Reviews:
What types of non-monetary forms of rewards are used in organizations?
are there differences to be expected between monetary and non-monetary forms of punishment/sanctions
effect on various performance dimensions
The role of the incentive giver on performance of recipients and non-recipients?
How do punitive incentives ( punishment or sanctions ) affect organizational member performance?
What are forms of punishment/sanctions in organizations - monetary and non-monetary
performance in terms of different forms of performance - extra-role, core tasks, creativity
Empirical (interviews / surveys)
What are awards used for in the workplace/State of awards in organizations
If you are interested please contact
The further process
The further process
For your support, we have prepared further information on the process and helpful information in the bachelor thesis or master thesis guide. Here, you will also be able to find the registration forms required for the official registration of your thesis.
If you are interested in writing a thesis at our institute, please feel free to contact the potential thesis supervisor from the subject area you are interested in. The best way is to write an email describing your interest in a particular topic or the topic/issue you would like to explore.
Bachelor
Master
Institute for Strategy, Technology and Organization