Why does WU have a corporate design?

The WU brand

WU sees itself as a leading, innovative, and forward-looking institution in the tertiary education sector. As a highly regarded and respected partner, WU plays an active role internationally, collaborating with some of the best universities around the world. We are the only university of economics and business in Austria as well as the country’s most important research and educational institution in the economic sciences. WU has an international outlook, a wide range of disciplines, and a comprehensive understanding of business, commerce, and economic interactions. Our core values are openness, appreciation, and integrity.

National and international renown, as well as public acceptance, are important aspects of the image WU conveys externally. A strong visual identity, achieved through a distinctive and consistently applied corporate design, helps ensure that people recognize WU and that students and employees identify with it.