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English Research Seminar 07.11.2022


"20 key lessons about business communication from 20 years at Business Spotlight" - Ian McMaster, former editor-in-chief of Business Spotlight magazine - Time & place: 2022-November-07 18:00, room D2.2.228


Successful business communication is difficult for one main reason — because interpersonal communication in general is difficult. In this talk/workshop, we will look at 20 key lessons about business communication based on 20 years of publishing articles on the topic in Business Spotlight magazine and carrying out regular research among German-speaking learners. We will discuss issues relating to “native speakers” and “non-native speakers”, appropriate models of English to teach, the value of advanced vocabulary, the importance of generic and specific communication skills, the value of “authentic” language and the role of truth in the workplace. We will also look at some simple classroom activities for improving communication skills. 


Ian McMaster is a business communication consultant, author and journalist. He was editor-in-chief of Business Spotlight magazine from its first issue in March 2001 until November 2021 and is a former coordinator of the business teachers organisation IATEFL BESIG. His publications include Effective International Business Communication and Communication for International Business (both with Bob Dignen, Harper Collins).

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