Grow East Congress Series

The Grow East Congress series is a joint project of Arnold Schuh, Director of the Compe­tence Center for Emer­ging Markets & CEE at WU Vienna, and Manfred Berger, founder of NEUSICHT Think Tank. The first congress on “The future of brands and retailing in CE and SEE” took place in 2007. In the follo­wing years, the orga­ni­zers addressed diffe­rent manage­ment topics: Rest­ar­ting Growth in Central and Sout­h-Eas­tern Europe, Inno­va­tions for and from CEE, How to Manage Comple­xity in CEE, Local Heroes versus Global Giants: Lessons from a Chal­len­ging Compe­ti­tive Land­scape in CEE, and Winning Busi­ness Concepts in Turbu­lent Times in CEE.

The main goal of this congress series is to provide insights into current deve­lop­ments in the emer­ging Europe and to high­light the chal­lenges that inter­na­tional and local compa­nies face when expan­ding into and compe­ting in CEE markets. Grow East offers a plat­form for the exch­ange of ideas and expe­ri­ences between repre­sen­ta­tives of foreign compa­nies opera­ting in CEE, outstan­ding local firms and entre­pre­neurs, acade­mics and busi­ness students with a strong inte­rest in the emer­ging markets of this region.

Major part­ners have been Austrian Cham­bers of Commerce (WKO), Amrop-Je­ne­wein, Erste Group, GfK, Henkel CEE, dm – Droge­rie­markt, BDF Beiers­dorf, Sale­sianer Miettex, Rail Cargo Group and Nespresso.

Visit Congress Website for more infor­ma­tion.