Institut für Digital
Marketing & Behavioral Insights Hauptmenü öffnen
Institut für Digital Marketing & Behavioral Insights

News ArchivRSS

Vanessa Patrick-Ralhan

Research Talk by Vanessa Patrick-Ralhan (US)

Dr. Vanessa Patrick-Ralhan from University of Houston (US) presented her work on Inclusive Design Transformation in our Marketing Research Seminar. Inclusive product design is an approach to product…

Paulo Albuquerque

Research Talk by Paulo Arbuquerque (FR)

We were honored to host Paulo Albuquerque from INSEAD, who gave the first talk of our Research Seminar Series in 2023. His outstanding research focuses on the introduction of new products, consumer…

Daniel Winkler

Daniel Winkler gives a talk at our Marketing Research Colloquium

Last week at our Marketing Research Colloquium, Daniel Winkler, a PhD student at the Institute for Retailing & Data Science (RDS), presented his current research project on platform power and cancel…

Deborah Small

Research Talk by Deborah Small, Yale School of Management (US)

We had the pleasure of welcoming Professor Deborah Small from Yale School of Management as part of our Research Seminar Series. Deborah Small is a prolific researcher with very interesting articles in…

WU AWARD - The Power of Brand Selfies

WU Award für Dr. Christina Schamp!

Wir gratulieren unserer Institutsvorständin, Christina Schamp, zum Erhalt des WU Awards für ihre Publikation „The Power of Brand Selfies“ in einem Star Journal. In ihrem Artikel geht sie auf die…

Uğurcan Dündar

Uğurcan Dündar gives a talk in our Marketing Research Colloquium

Uğurcan Dündar is a Research and Teaching Associate at the Institute for Interactive Marketing & Social Media (IMSM). He presented his project, which focusses on budget allocations of online…

Günther Hitsch

Research Talk by Günther Hitsch, University of Chicago Booth School of Business (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…

Lan Luo

Research Talk by Lan Luo, University of Southern California (US)

As our latest guest in our Research Seminar Series, we welcomed Lan Luo from the Marshall School of Business, University of Southern California (US). She shared her recent work on the role of profile…

Anne Klesse

Research Talk by Anne Kathrin Klesse, Erasmus University Rotterdam (NL)

As part of our Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work on the impact…

Dr. Pascal Güntürkün

Pascal Güntürkün gives a talk in our Marketing Research Colloquium

Pascal Güntürkün, our newly tenured professor, was the second guest in the Research Colloquium. He presented his and his co-authors work on how providing blood donors with feedback and personalized…