Where business strategies meet onomastics

An International Symposium at the Vienna University of Economics and Business Administration 14 - 16 June 2007

In recent years onomasticians have shown a growing interest in name-giving practices within the worlds of business and corporate life: The formation of, the reasons for, the economic function and legal aspects of product names and/or trade marks and of the names of companies, industrial sites and business premises have been examined in numerous publications, frequently from an interdisciplinary perspective. This symposium is meant to continue the tradition of the "Names in the Economy" meeting of onomasticians held in 2006 in Antwerp (Belgium), whose aim it was to present a state-of-the-art picture of ongoing research, and to provide greater insight into all subfields of onomastics which are, in one way or another, linked to the economy. We also intend to intensify the dialogue between linguists/onomasticians on the one hand and business/economics researchers on the other.

This symposium is held in the framework of the Competence Day 2007 of our university. The Competence Day presents the research results within the WU with a different focus each year. In 2007 the focus will be set on foreign languages and business communication.

Organisation

e-mail: nameswu2007@wu-wien.ac.at

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