Bernd Hartweger studied business adminstration in Austria and the USA and graduated from the Vienna University of Ecomomics and Business specializing in Marketing. He started his career in brand management at Procter & Gamble, before he moved on to the Financial Services Industry. Bernd held various senior management and board level positions in Austria and Germany, mainly being responsible for subsidiaries of leading international companies. After 15 years in Financial Services, he took on the challenge to re-position „Austrian Airlines“ as Vice President for Product Management and Marketing, contributing to the successful turnaround. Building on 2 decades of corporate experience, Bernd Hartweger has started to take over a small family business in 2015. In addition, he supports small to midsize companies as an executive consultant and continues to serve as a lecturer in Vienna, Graz and St. Pölten.