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Research Talk by Priya Raghubir, New York University (US)

15. Dezember 2016

Priya Raghubir (New York University Stern, US) is a leading scholar in consumer research, in particular in the fields of psychological aspects of money, risk perceptions and visual information processing. In this year’s last Research Seminar, she presented her work in progress “Malleable Monopoly Money: Does how you pay for a gift card affect how you spend it?”. We thank Priya for her visit at WU and for sharing her knowledge with us. Check out the <link marketing international research-seminar-series>agenda to find out more about the Research Seminar Series and our upcoming speakers.

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