Guest Speaker at the Customer-Centric Management class (MSc Marketing): Julian Fischer from Austrian Airlines
What does it mean to be innovative in the airline industry? How can you effectively experiment with and test new ideas? How can you leverage on new information technologies? What exactly is the “product” the customer desires and how can you offer a better “product” than your competitors? And finally, how does that all translate into a winning business case? Answers to alike questions were presented today by Dr. Julian Fischer, innovation manager at Austrian Airlines, and lively discussed with our Msc Marketing students.