Master Thesis Topics

Nils Wlömert

• Creation or Destruction? How national characteristics moderate the effect of broadbanfd Internet adoption on music sales

• Predicting human brand sales from social media data

• The Influence of on-Demand Music Streaming Services on Online Piracy

 

Nadine Schröder

• Review Sentiments and Their Connections to Different Brands

 

Nadia Abou Nabout

• Drivers of Quality Score in Search Engine Advertising

• Advertising Environments and the Influence on Online Advertising Performance

• Cooperating with Ad-blockers: Advertisement Performance on Whitelisted Websites

• Ein Vergleich der Performance von Content- vs. Produkt-Werbungen auf Facebook

Christina Uhl

• The Impact of Users' Surfing Mode on Advertising Effectiveness

Sila Ada

• The impact of ad clutter on branding and performance metrics of high and low quality image brands