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About us

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Nadia Abou Nabout

"We are an energetic, young team passionate about generating and disseminating knowledge in the field of interactive marketing & social media. With our interdisciplinary background in marketing, statistics, economics, and computer science, we apply state-of-the-art research methods from various fields to educate students, advance knowledge in the academic community, and help companies, as well as policymakers, make better decisions in a digital and data-driven world."

Head of Institute for Interactive Marketing & Social Media (IMSM)