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Writing your Bachelor Thesis

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Why should you write your thesis with us?

  • We offer you the opportunity to gain insights in the field of Digital Marketing.

  • You will use quantitative methods to analyze (big) data.

  • Your topic will have practical relevance and could include working with an industry partner.

  • You will get the opportunity to actively participate in conducting state-of-the-art research in a young and interdisciplinary team

Who can write a final thesis with us?

We prioritize supervising students of marketing specializations, specifically Digital Marketing, but we also supervise students in the BBE program and students of other specializations.

It is important that you are familiar with the general rules of writing a scientific paper, for example, by taking a “Grundlagen des wissenschaftlichen Arbeitens” course (GWA). 

Most final theses written with us have to be based on empirical evidence and include a quantitative analysis. That is why you should be comfortable programming and applying quantitative methods.

Choosing a topic

Take a look at the corresponding Institute websites, which provide more information on how to choose the topic: