Blick auf die Loungesessel in der Erholungszone vor dem D4 Gebäude.

GOLDEN for Sustainability/Business Model Innovation

Business Model Innovation

The Department of Strategy and Innovation at WU Vienna is conducting a comprehensive research program on Business Model Innovation. The Department thus tackles unanswered questions in a field that has been receiving high attention from both practitioners and academics alike.

The program combines as well as integrates the distinctive core competencies of researchers within the Department such as strategic management, innovation, management control, organization, and corporate governance. Responsible for the program is Professor Christopher Lettl.