"Live as if you were to die tomorrow. Learn as if you were to live forever." (Mahatma Gandhi)
If YOU are a student ...
looking for a career in the leading industry worldwide,
seeking research-driven course content that will pay off in the long run and is not yet much better known by practitioners.
with an ambition to acquire hard skills in analysis and decision making you need not share with many other WU students and with the graduates from Applied Science Universities (Fachhochschulen),
willing to become an innovator and problem-solver capable of life-long learning and exploiting the results of marketing research published in the major international journals, and
prepared to work hard and keep focused on your studies
… then WE'll leave no stone unturned to serve you achieving these goals.
OUR teaching approach ...
is research-driven and academically rigorous; but we also train our students and help them in developping practical transfer skills they need in today's competitive business environments. This is achieved by using a rich blend of practical and project-based active learning elements. In addition, our faculty members draw upon their direct relations to industry and real-world research activities.
Our faculty is involved in the following teaching programs:
Bachelor specialization - SBWL Service Marketing
Master of Science (MSc) Program in Marketing
Some of our courses offered in our specialization (SBWL) in Service Marketing and Tourism are taught in English. The MSc Marketing is fully taught in English.