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Students' Point

"Live as if you were to die tomorrow. Learn as if you were to live forever." (Mahatma Gandhi)

If  YOU are a student ...


  • looking for a career in the leading industry worldwide,


  • seeking research-driven course content that will pay off in the long run and is not yet much better known by practitioners.


  • with an ambition to acquire hard skills in analysis and decision making you need not share with many other WU students and with the graduates from Applied Science Universities (Fachhochschulen),


  • willing to become an innovator and problem-solver capable of life-long learning and exploiting the results of marketing research published in the major international journals, and


  • prepared to work hard and keep focused on your studies


… then WE'll leave no stone unturned to serve you achieving these goals.

OUR teaching approach ...

is research-driven and academically rigorous; but we also train our students and help them in developping practical transfer skills they need in today's competitive business environments. This is achieved by using a rich blend of practical and project-based active learning elements. In addition, our faculty members draw upon their direct relations to industry and real-world research activities.

Our faculty is involved in the following teaching programs:

Some of our courses offered in our specialization (SBWL) in Service Marketing and Tourism are taught in English. The MSc Marketing is fully taught in English.