Self-presentation in oral business communication

Between (market based) expectations and reality: aspects of self-presentation in oral corporate communications using Russian as an example

The central issue was the formulation and evaluation of self-presentation and self-management as new phenomena contrary to culturally-based modesty and which have to be addressed with strategically smartly applied and communicatively adequately realized self-praise. In complement the strategies used by the job interviewer to detect the actual suitability of the candidates are described as well as the depiction of the benefits of the own company.

The aim was a comprehensive description of the actual realization of the job interview text type compared to propagated standards.

The project was based on a broad empirical basis of interviews with HR managers and records of interviews as well as employers and candidate questionnaires completed in various cities.

Project management: Renate Rathmayr

Duration: 2008-2011