Why do so many novelists, film directors, and first-time inventors often have a hard time replicating their early success? In his NGO Academy Online Keynote from 18 October 2023, Prof. Markus Baer presented some new findings that shed light on the conditions that give rise to the phenomenon that has become known as the “one-hit wonder” and the psychology behind it. Moreover, he offered insights into what each of us can do to ensure that we sustain our creativity — both in our personal and professional lives.

In this blogpost you can (re-)watch his talk, including the slides he used.