Short Bio

Malik joined the Institute for Marketing and Customer Analytics in October 2022, as a Research and Teaching Associate and PhD student. He holds a master's degree in Data Science in Business and Economics from Eberhard Karls University Tübingen and a bachelor’s degree in Economics and Business Administration from Goethe-University Frankfurt. During his master's, he gained academic work experience as a Research and Teaching Assistant at Eberhard Karls University Tübingen and worked as a Data Analyst for a market research agency.

Research Interests

• Customer base analysis

• Marketing Modeling

• Customer lifetime value

• Targeting strategies

• Brand communication

• Text mining

Topics offered for supervision

I am open to a wide range of topics covering the topics of CBA and brand communication. For a more specific list of topics click here.