Global Business Planning Students Recognized for Outstanding Market Entry Strategies at IMM MEPP Awards

Two student teams from the International Marketing and Management (IMM) bachelor specialization have been honored with the Best Market Entry Plan Presentation (MEPP) Awards for their exceptional strategic business expansion projects. These awards, presented as part of the Global Business Planning course, recognize the most comprehensive, innovative, and well-executed market entry plans developed during the semester.

The winning teams focused on developing and presenting real-world international expansion strategies, tackling the challenges of launching businesses in new markets. Their projects demonstrated deep market research, strategic insight, and innovative execution plans, making them stand out among their peers.

Team WorldWide – Introducing SNACK NX to the Netherlands

SNACKNX is revolutionizing urban fast food with nutritious, sustainable mini-meals tailored for busy, health-conscious consumers seeking plant-based options. Leveraging the Netherlands’ bike culture and rising demand for convenient vegan snacks, Panka Buzsik, Ana-Maria Draganova, Nikola Elez, Iva Mladenova Nachkova, Gabriela Yordanova Yordanova, and Michael Zhao-Jun Zou developed a market entry strategy to position SNACKNX as the top choice for healthy snacking on the go.

Team Limitless – Introducing JAUSE:PAUSE to the Netherlands

Jause:Pause promotes healthy eating for children by offering balanced, additive-free snack and lunch boxes made with natural ingredients, distributed through QR-code-enabled vending machines at schools in Vorarlberg, Austria. To expand into the Netherlands—where demand for healthy, convenient school meals is rising—Hagar Ahmed, Htet Phone Khaing, Yehor Musiichenko, Sara Prohackova, Arthur Thim, and Michael Wieländer have developed a strategy to introduce Jause:Pause’s concept to this new market.

Recognizing Excellence in Global Business Strategy

The IMM MEPP Awards are designed to recognize and celebrate students who excel in market research, strategic thinking, and practical business application. This year’s winners demonstrated exceptional understanding of international business environments, combining theoretical knowledge with real-world strategic execution.

Their presentations not only highlighted the potential of their chosen markets but also provided comprehensive and feasible market entry strategies, ensuring their proposals were both innovative and implementable. The depth of their analysis, coupled with their creative approach to branding, marketing, and distribution, made them deserving winners of the award.

A big congratulations to the winning teams for their hard work, dedication, and outstanding achievement!