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Archive IMM NewsRSS

Welcoming Dilara Güzel: A New PhD Student Joins the IMM Team!

We are pleased to welcome Dilara Güzel to IMM as a new PhD student and Teaching & Research Associate. Dilara’s research focuses on Consumer Culture Theory, with particular attention to socio-historic…

IMM Research Update: Trust-Building Mechanisms in Peer-to-Peer Carpooling Platforms

IMM’s Elfriede Penz, alongside Barbara Hartl and Elke Schuessler, examines trust-building mechanisms in peer-to-peer carpooling platforms in their latest paper. Key question: How can platforms foster…

IMM Research Update: New Insights into Green Advertising and Consumer Behavior

IMM’s PhD candidate Thomas Freudenreich explores the impact of individual values on responses to assertive green advertising in his latest paper, co-authored with Elfriede Penz. Key question: Can…

New article about the IMM's brutalization study in the "The Conversation“

The UK’s new "Online Safety Act“ is intended to reshape how social media platforms deal with harmful online content. In their new piece in "The Conversation“, Kristine de Valck, Marius K. Luedicke and…

Job Opening at IMM - Research and Teaching Assistant (Part-Time, 20h/Week)

Do you want to experience firsthand how a University Institute is run and contribute to its success? Do you want to contribute to academic research projects? Would you like to explore if an academic …

Met in Class: Marlene Tragner, GROHE

We are delighted to have welcomed Marlene Tragner, Head of Marketing Austria at GROHE, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

Met in Class: Claudia Maddaléna Rossi, Henkel

We are delighted to have welcomed Claudia Maddaléna Rossi, Regional CEE Digital Marketing Manager at Henkel, as a distinguished guest lecturer in our Global Marketing Management class at WU for our…

Met in Class: Michael John, LOOP

We are delighted to have welcomed Michael John, CEO and Founder of LOOP, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

New HBR.org article about the IMM's brutalization study

Take a look at the new HBR.org article of IMM Head's paper on "Why Moderators Can’t Protect Online Communities on Their Own", which explores why and how initially amicable, collaborative online…

Gaining Research Experience in Copenhagen, Denmark

From October 21 to October 25, IMM’s PhD candidate, Milos Ivanis, participated in the intensive five-day seminar titled “Qualitative Research Methods” at Copenhagen Business School. During this…