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Prof. Schlegelmilch Heads AMBA's 2020 Awards Ceremony

As Chair of the organization, Professor Schlegelmilch presented the AMBA & BGA Excellence Awards at a Gala Dinner in London earlier this month. The awards celebrate the quality and achievements of…

Hindustan Unilever Research Workshop

During his recent visit to India and Thailand, Professor Schlegelmilch had the great honour to spend some time with the Nobel Laureat Richard H. Thaler, the Chair of the Board of Governors of the…

IMM Entry Exam 2020 - Einsicht

„Einsicht“ will be held on Friday, 14th February from 1 -2 pm at the IMM Institute. The Entry Exam for the specialization in International Marketing Management (IMM) will takes place on Monday, 10th…

DATE CHANGED: Bachelor Thesis Event January 2020

Mag. Simbrunner will provide IMM students with general information on how to write a Bachelor Thesis with the IMM Institute. In addition, he will introduce potential supervisors to the students. …

Act Local, Go Global – from Austria to Denmark, the Netherlands and many more!

Once more our students planned their own travel routes for their products in the past summer semester 2019! “Global Business Planning” is the final seminar in the specialization International…

Articles for the Entry Exam 2020 are online!

The articles for the IMM Entry Exam 2020 are online and can be found here: https://learn.wu.ac.at/dotlrn/classes/immetest/tlf-lrn/articles_2 Happy studying!

Act Local, Go Global – from Austria to Italy, US and more!

Once more our students planned their own travel routes for their products in the past winter semester 2018/2019! “Global Business Planning” is the final seminar in the specialization International…

Assistant Professor Kirti Sharma is joining IMM for the Winter Semester 2019/20

We warmly welcome Assitant Professor Kirti Sharma! Dr. Kirti Sharma holds a  Ph.D. in Marketing and Services Management with emphasis on Consumer Perceptions and Satisfaction. For the current winter…

Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”

Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”: Hofmann, E., Hartl, B., Sabitzer, T., Marth, S., Penz, E. & Hoelzl, E. (2019).…

IMM WELCOME EVENT 2019

We want to get to know our new students and offer the opportunity to get to know IMM and its people. When? 5 pm - September 30 Where? AD. 0.114 - Sitzungsaal 1. We are looking forward to meeting…