Das TC Gebäude von innen.

Viktor Fredrich

Viktor Fredrich

PD Dr. Viktor Fredrich

Assistant Professor

Office: D1.5.004
Office Hours: By appointment

Phone: +43 1 31336 5819

Fax: +43 1 31336 90 5819


Position at IIB, other positions and academic career

Viktor Fredrich is an Assistant Professor at Vienna University of Economics and Business (WU Wien), Vienna/Austria. Before joining WU in 2022, he has earned his doctoral degree (Dr. rer. pol.) from University of Bayreuth (Germany) with summa cum laude for his dissertation on coopetition and interorganizational learning in 2015. He was a Visiting Researcher at Kelley Business School in Bloomington/USA in 2019 and received his venia legendi (PD) from University of Bayreuth in 2022. His research focuses on various topics within Strategic Management and International Business and has been published in ABS4 ranked journals such as Global Strategy Journal, Journal of World Business, British Journal of Management. He received the Best Paper Award from the TIM division of the Academy of Management Annual Conference in 2016 and 2022. Moreover, he has been awarded the Knut Hult Best Paper Award from the ISPIM Conference in 2023, the Best Reviewer Award from the TIM division of the AOM Conference in 2022 and 2023, and the Best Reviewer Award from the IM division of the AOM Conference in 2023. His teaching at WU covers courses at Bachelors, Masters, and PhD level. Besides research and teaching, he enjoys running (half and full marathons) and playing soccer.

Research interests

His research focuses on various topics in Strategic Management and International Business, such as digitalization across different levels, digital transformation, strategic alliances between competitors, strategic change management, global innovation management, internationalization, and other strategic decision-making processes. Methodologically, he has specialized on quantitative and mixed methods.