Crowdsourcing is an open call to anyone to participate in the problem solving process of a focal actor. Crowdsourcing can take many different forms ranging from ‘small scale problem solving’ in ideation contests to so-called grand challenges in which highly complex problems are being solved over very long time spans.Research of the institute has examined how crowdsourcing platforms can be used to forecast the attractiveness of user-generated designs as well as value creation and value capture aspects of crowdsourcing. Recent projects investigate the role of size for crowdsourcing success, the motivations of contributors in grand challenges, the role of crowding in idea selection processes, and the role of knowledge similarity on self-selection and evaluation outcomes on crowdsourcing platforms.
Chesbrough, Henry, Lettl, Christopher, Ritter, Thomas. 2018. Value creation and value capture in open innovation. Journal of Product Innovation Management (JPIM). 35 (6), 930-938.
Garaus, C.; Lettl, C., Schirg, F. 2016: Exploring motivations of participants in grand challenges: A comparative case study in the space sector, Academy of Management Best Paper Proceedings, Academy of Management Conference, August 5-9, 2015, Anaheim, California.
Berg-Jensen, Morten, Hienerth, Christoph, Lettl, Christopher. 2014. Forecasting the commercial attractiveness of user-generated designs using online data.An empirical study within the LEGO user community. Journal of Product Innovation Management (JPIM) 31, 75-93.
Franke, N.; Lettl, C.; Roiser, S. Türtscher, P. 2014: „Does God play Dice?” Randomness vs. Deterministic Explanations of Crowdsourcing Success,Academy of Management Best Paper Proceedings, Academy of Management Conference, August 1-4, 2014, Philadelphia, Pennsylvania.
The role of knowledge similarity on self-selection and evaluation quality
The Recognition of Novelty: Investigating the Role of Prior Experience during Idea Screening
Motivation to participate in Grand Challenges
Why Size Matters: Investigating the Roots of Crowdsourcing Success
Sabotage and Self-Promotion in Idea Generation & Selection