Gerlinde Mautner

Prof. Gerlinde Mautner

Prof. Gerlinde Mautner

Full Professor

Go to eVVZ for Prof. Mautner's current lectures.

About

Gerlinde Mautner received her first degree and doctorate in English from the University of Vienna, completed her Habilitation in 1997 and was appointed to a chair at WU in 2000. Between 1998 and 2002 she was the WU's Vice-Rector for International Relations.

Gerlinde has spent several extended research periods at the linguistics departments of British universities, including Birmingham, Lancaster, Cardiff and King’s College London. From September 2012 until March 2013 she was a visiting fellow at the School of Business and Management of Queen Mary, University of London. In September 2014 she was appointed Honorary Visiting Professor at Cass Business School.

Between 2008 and 2016 she was a member of the Board of the Austrian Science Fund (FWF). Since September 2016 she has been the FWF’s Vice-President for Humanities and Social Sciences.

Research Interests

On the basis of her background in English linguistics, Gerlinde pursues research interests located at the interface of language and society and, specifically, of language and business. Her work also focuses on methodological questions revolving around mixed methods research (combining, for example, critical discourse analysis and corpus linguistics) and exploring the opportunities and challenges of interdisciplinary cooperation (for example, between Critical Discourse Analysis and Critical Management Studies). Her publications in these areas include work discussing the influx of marketised language into a variety of lifeworlds, and a critique of the treatment of language in management textbooks. Recently, she has also turned to linguistic landscape research, and in particular the study of public signage. In this area, she is especially interested in the interrelationships between space and the law, and how they impact on discourse.

Key Publications

Forthcoming(with Mark Learmonth): “From administrator to CEO: Exploring changing representations of hierarchy and prestige in a diachronic corpus of academic management writing”. (Accepted for publication in Discourse & Communication.)
Forthcoming“Business discourse”. In: J. Hardy & E. Friginal (eds), Routledge Handbook of Corpus Approaches to Discourse Analysis.
2019Editorial - A research note on corpora and discourse: Points to ponder in research design. Journal of Corpora and Discourse Studies
2017Organizational discourse. In: G. Mautner and F. Rainer (eds), Business Communication: Linguistic Approaches. Berlin: de Gruyter.
2017Identity and space: Discourse perspectives. In: D. Van De Mieroop and Stephanie Schnurr (eds), Identity Struggles. Amsterdam: Benjamins, 387―405
2016Discourse and Management. Critical Perspectives Through the Language Lens (The Palgrave Critical Management Studies Series). Basingstoke: Palgrave Macmillan.
2015Checks and balances: how corpus linguistics can contribute to CDA. In: R. Wodak & M. Meyer (eds), Critical Discourse Studies. 3rd ed., London, etc. Sage Publications, 154-179.
2014Signs of the times. A discourse perspective on public signage, urban space and the law. In: N. Coupland & A. Jaworski (eds), The Discourse Reader. 3rd ed., London and New York: Routledge, 386-403.
2012Language, space and the law: A study of directive signs. International Journal of Speech, Language and the Law 19(2), 189-217.
2010Language and the Market Society. Critical Reflections on Discourse and Dominance. London and New York: Routledge.
2009Corpora and critical discourse analysis. In: P. Baker (ed.), Contemporary Corpus Linguistics. London: Continuum, 32-46.
2007Mining large corpora for social information: the case of "elderly". Language in Society 36 (1), 51-72.
2005The entrepreneurial university: A discursive profile of a higher education buzzword. Critical Discourse Studies 2(2), 1-26.
2005Time to get wired: Using web-based corpora in critical discourse analysis. Discourse & Society 16(6), 809-828.

Chapter in edited volume

2022 Mautner, Gerlinde. 2022. What can a corpus tell us about discourse? In: The Routledge Handbook of Corpus Linguistics. Hrsg. O'Keeffe, A.; McCarthy, M. Read more
2021 Mautner, Gerlinde. 2021. Business Discourse In: The Routledge Handbook of Corpus Approaches to Discourse Analysis. Hrsg. Eric Friginal and Jack A. Hardy. Read more
2019 Mautner, Gerlinde. 2019. Brexit and discourse studies: reflections and outlook In: Discourses of Brexit. Hrsg. Veronika Koller, Susanne Kopf, Marlene Miglbauer. Read more
2017 Mautner, Gerlinde. 2017. Organizational Discourse In: Handbook of Business Communication: Linguistic Approaches. Hrsg. Gerlinde Mautner, Franz Rainer. Read more
2017 Mautner, Gerlinde. 2017. Identity and space: Discourse perspectives In: Identity Struggles. Hrsg. Dorien Van De Mieroop and Stephanie Schnurr. Read more
2017 Mautner, Gerlinde, Rainer, Franz. 2017. Editors' Introduction In: Handbook of Business Communication: Linguistic Approaches. Hrsg. Gerlinde Mautner, Franz Rainer. Read more
2015 Mautner, Gerlinde. 2015. Corporate discourse In: International Encyclopedia of Language and Social Interaction. Hrsg. Ilie C. Read more
2015 Mautner, Gerlinde. 2015. Checks and balances: how corpus linguistics can contribute to CDA In: Methods of Critical Discourse Analysis. Hrsg. R. Wodak & M. Meyer. Read more
2015 Mautner, Gerlinde. 2015. The marketization of public discourse In: International Encyclopedia of Language and Social Interaction. Hrsg. C. Ilie. Read more
2014 Mautner, Gerlinde. 2014. The privatisation of the public realm: A critical perspective on practice and discourse In: Contemporary Critical Discourse Studies. Hrsg. C. Hart and P. Cap. Read more
2014 Mautner, Gerlinde. 2014. Signs of the times: A discourse perspective on public signage, urban space and the law In: The Discourse Reader. 3rd edition. Hrsg. N. Coupland and A. Jaworski. Read more
2013 Mautner, Gerlinde. 2013. Märkte, "Mission", Management: Spannungsfelder und Perspektiven in der NPO Kommunikation In: Handbuch der Nonprofit-Organisation Strukturen und Management. Hrsg. Simsa, Ruth; Meyer, Michael; Badelt, Christoph. Read more
2011 Mautner, Gerlinde. 2011. Die kritische Masse. Korpuslinguistik und kritische Diskursanalyse [The critical mass: Corpus linguistics and Critical Discourse Analysis] In: Korpuspragmatik. Thematische Korpora als Basis diskurslinguistischer Analysen. Hrsg. Ekkehard Felder, Marcus Müller & Friedemann Vogel. Read more
2011 Mautner, Gerlinde. 2011. Sprache, Handeln, Sprachhandeln: Zur Bedeutung von Sprache im Management In: Außenhandel im Wandel. Festschrift zum 60. Geburtstag von Reinhard Moser. Hrsg. J.F. Puck & C. Leitl. Read more
2011 Mautner, Gerlinde. 2011. 'Adam Smith for Diocesan Missioner': Legitimation in religious discourse In: Displaying Competence in Organizations. Discourse Perspectives. Hrsg. Pelsmaekers, K., Rollo, C., Van Hout, T. and Heynderickx, P. Read more
2010 Mautner, Gerlinde. 2010. Saving the frog from boiling: Critical discourse analysis and the managerial assault on the lifeworld In: Diskurs, Politik, Identität. Festschrift für Ruth Wodak. Hrsg. Rudolf de Cillia et al. Read more
2010 Mautner, Gerlinde. 2010. Language and the market: approaches, actors and agendas In: Language and the Market. Hrsg. Helen Kelly-Holmes & Gerlinde Mautner. Read more
2010 Mautner, Gerlinde. 2010. The spread of discourse to other social domains In: Language and the Market. Hrsg. Helen Kelly-Holmes and Gerlinde Mautner. Read more
2009 Mautner, Gerlinde. 2009. Corpora and critical discourse analysis In: Contemporary Approaches to Corpus Linguistics. Hrsg. P. Baker. Read more
2008 Mautner, Gerlinde. 2008. Analysing newspapers, magazines and other print media In: Qualitative Discourse Analysis in the Social Sciences. Hrsg. Wodak. R. / Krzyzanowski, M. Read more
2008 Mautner, Gerlinde. 2008. Language and Communication Design in the Marketplace In: Communication in the Public Sphere. Handbook of Applied Linguistics vol. 4. Hrsg. Wodak, Ruth and Veronika Koller. Read more
2007 Mautner, Gerlinde, Kienpointner, Manfred. 2007. Der freie Hochschulzugang. Diskursanalytische Untersuchungen zu einem Schlüsselwort der Bildungspolitik zwischen den 70erJahren und der Gegenwart In: Hochschulzugang in Österreich. Hrsg. Badelt, Christoph / Wegscheider, Wolfhard and Wulz, Heribert. Read more
2007 Mautner, Gerlinde. 2007. Linguistics and management: an unconsummated relationship In: Sprache und Diskurs in Wirtschaft und Gesellschaft. Interkulturelle Perspektiven. Hrsg. Doleschal, Ursula, Tilman Reuther and Edgar Hofmann. Read more
2007 Mautner, Gerlinde. 2007. Markets, "Mission", Management: Spannungsfelder und Perspektiven in der NPO-Kommunikation In: Handbuch der Nonprofit-Organisation, 4. Aufl. Hrsg. Badelt, C. / Meyer, M. / Simsa, R. Read more
2005 Mautner, Gerlinde. 2005. For-Profit Discourse in the Nonprofit and Public Sectors In: Guido Erreygers und Geert Jacobs, Hrg.: Language, Communication and the Economy. Amsterdam: John Benjamins, 46-121 2005. Read more
2004 Mautner, Gerlinde, Koller, Veronika. 2004. Computer Applications in Critical Discourse Analysis In: Applying English grammar, 216–228. London: Arnold 2004. Read more
2002 Mautner, Gerlinde. 2002. Kommunikative Funktionen der Hörnachrichten In: Medienwissenschaft. Ein Handbuch zur Entwicklung der Medien und Kommunikationsformen. 3. Teilband, 2006-2019, Berlin/New York: de Gruyter 2002. Read more
2002 Mautner, Gerlinde. 2002. Universitäten online - Die Kommerzialisierung des Diskurses in der tertiären Bildung am Beispiel von 'Business Schools' In: Unternehmenskommunikation On- und Offline. Wandelprozesse interner und externer Kommunikation durch neue Medien. 209-229, Wien/New York: Peter Lang 2002. Read more
2001 Mautner, Gerlinde. 2001. Menügesteuert. Konkordanzprogramme im Dienste qualitativer Diskursanalyse In: Interdisziplinarität in der Angewandten Sprachwissenschaft. Methodenmenü oder -salat? 161-188, Peter Lang, Frankfurt a.M. 2001. Read more
2000 Mautner, Gerlinde. 2000. Deutschland über alles - and we are part of 'alles'. Anti-German Rhetoric in British EU Discourse In: Discourse and Racism. An Issue for Critical Discourse Analysis. Passagen-Verlag, Wien 2000. Read more
1999 Mautner, Gerlinde. 1999. Aspekte der Fachsprachenforschung In: Sprachen in Europa. Sprachsituation und Sprachpolitik in europäischen Ländern. (= Innsbrucker Beiträge zur Kulturwissenschaft), 427-443 1999. Read more
1999 Mautner, Gerlinde. 1999. Global English for Global Players? Responding to the ESP Needs of Business Executives In: Teaching and Learning English as a Global Language. Native and Non-Native Perspectives. 185-199, Tübingen: Stauffenberg 1999. Read more
1999 Mautner, Gerlinde. 1999. We are not like them and never have been. Zum persuasiven Potential der Wir-Gruppen-Konstruktion In: Beiträge zur Persuasionsforschung. Unter besonderer Berücksichtigung textlinguistischer und stilistischer Aspekte. 177-190, Frankfurt a.M., etc.: Peter Lang 1999. Read more
1998 Mautner, Gerlinde. 1998. Generalist vs. Spezialist. Ein Gegensatzpaar aus fremdsprachendidaktischer Sicht In: Festschrift zum hundertjährigen Bestehen der WU. Teilband 1: Bildung und Bildungsauftrag. 41-50,Wien: Ueberreuter 1998. Read more
1998 Mautner, Gerlinde. 1998. Das Deutschlandbild im britischen Euro-Diskurs In: Mediendiskurse. 109-119, Frankfurt a.M., etc., Peter Lang 1998. Read more
1998 Mautner, Gerlinde. 1998. Fachsprachliche Phänomene in Verkauf und Konsum In: Fachsprachen. Ein internationales Handbuch zur Fachsprachenforschung und Terminologiewissenschaft. 1. Halbband, 756-763, Berlin / New York: de Gruyter 1998. Read more
1998 Mautner, Gerlinde. 1998. Fachsprache im Konsumgüterverkauf: Persuasive Strategien im Spannungs-feld zwischen Informationsgehalt und Prestigewert In: Wirtschaftssprache. Anglistische, germanistische, romanistische und slawistische Beiträge. Festschrift für Peter Schifko, 249-260, Frankfurt a.M., etc., Peter Lang 1998. Read more
1997 Mautner, Gerlinde. 1997. Fachsprachliche Phänomene in Verkauf und Konsum In: Fachsprachen. Ein internationales Handbuch zur Fachsprachenforschung und Terminologiewissenschaft. Berlin / New York: de Gruyter 1997. Read more
1994 Mautner, Gerlinde. 1994. A Case in Point. On the Interplay of Verbal and Non-Verbal Messages in Packaging Discourse In: Rhetoric and Stylistics Today. An International Anthology (= Scandinavian University Studies in the Humanities and Social Sciences 5). 35-42, Frankfurt / M., etc.: Peter Lang 1994. Read more
1994 Mautner, Gerlinde. 1994. Up Yours Delors. Zur EG-Berichterstattung von The Sun aus diskursanalytischer Perspektive' In: Verbale Interaktion. 158-182,Hamburg: Dr. Kovacs 1994. Read more
1993 Mautner, Gerlinde. 1993. Hörfunknachrichten: Eine rezeptionsorientierte Untersuchung massen-medialer Kommunikation am Beispiel von BBC und ORF In: Fachtextpragmatik (= Forum Fachsprachenforschung 19). 309-341,Tübingen: Gunter Narr 1993. Read more
1993 Mautner, Gerlinde. 1993. Linguistik in der Wirtschaft: Kontakt - Konflikt - Kooperation In: Forschung für die Wirtschaft. Im Mittelpunkt: Der Mensch. 273-281, Wien: Service-Fachverlag 1993. Read more

Journal article

2020 Mautner, Gerlinde, Learmonth, Mark. 2020. From administrator to CEO: Exploring changing representations of hierarchy and prestige in a diachronic corpus of academic management writing. Read more
2019 Mautner, Gerlinde. 2019. Editorial - A research note on corpora and discourse: Points to ponder in research design. Read more
2012 Mautner, Gerlinde. 2012. Language, space and the law: A study of directive signs. Read more
2007 Mautner, Gerlinde. 2007. Mining large corpora for social information: the case of 'elderly' (January 2007. Read more
2005 Mautner, Gerlinde. 2005. Time to get wired: Web as corpus in CDA. Read more
2005 Mautner, Gerlinde. 2005. The entrepreneurial university. A discursive profile of a higher education buzzword. Read more
1996 Mautner, Gerlinde. 1996. News Language. Looking Below the Surface Part 2. Read more
1995 Mautner, Gerlinde. 1995. News Language. Looking Below the Surface Part 1. Read more
1995 Mautner, Gerlinde. 1995. How does one become a good European? The British press and European integration. Read more
1993 Mautner, Gerlinde. 1993. Attuned to the Audience. Empirische Befunde zur Rezeption von BBC-Hörfunknachrichten. Read more
1993 Mautner, Gerlinde. 1993. Das auch noch?! Wissenschaftliches Arbeiten in der Fremdsprache: Reflexionen aus der Sicht des universitären Fachsprachenunterrichtes. Read more

Lecture notes/Article in lecture notes/Teaching resources

2019 Mautner, Gerlinde, Ross, Christopher J. 2019. Introduction to Business Communication. Principles, Patterns, Practices. Read more
2019 Mautner, Gerlinde, Ross, Chris, Komori-Glatz, Miya, Kopf, Susanne. 2019. International Business Communication. Read more
2011 Mautner, Gerlinde. 2011. Language training for English business communication: Prüfungsvorbereitung für EBC 1 & EBC 2. Read more
1998 Mautner, Gerlinde. 1998. English Grammar Training for Business. A Workbook with Authentic Examples and Practical Exercises. Read more

Edited book (editorship)

2017 Mautner, Gerlinde, Rainer, Franz. 2017. Handbook of Business Communication: Linguistic Approaches. Read more
2010 Mautner, Gerlinde, Kelly-Holmes, Helen. 2010. Language and the Market. Read more

Book (monograph)

2016 Mautner, Gerlinde. 2016. Discourse and Management. Critical Perspectives Through the Language Lens. Read more
2010 Mautner, Gerlinde. 2010. Language and the Market Society. Critical Reflections on Discourse and Dominance. Read more
2000 Mautner, Gerlinde. 2000. Der britische Europa-Diskurs: Methodenreflexion und Fallstudien zur Berichterstattung in der Tagespresse. Read more

Contribution to conference proceedings

1998 Mautner, Gerlinde. 1998. How Science Sells: LSP in Consumer Advertising In: LSP. Identity and Interface. Research, Knowledge and Society. Proceedings of the 11th European Symposium on Language for Special Purposes, Copenhagen, August 1997, Bd. II, 582-591 1998. Read more
1997 Mautner, Gerlinde. 1997. Only Connect: Critical Discourse Analysis and Corpus Linguistics In: Conference of the European Society for the Study of English (ESSE). Debrecen/Hungary, September 1997 1997. Read more
1997 Mautner, Gerlinde. 1997. Wir und die anderen. Zum argumentativen Potential ausgrenzender Dichotomien In: 25. Jahrestagung österreichischer LinguistInnen. Innsbruck, Oktober 1997 1997. Read more
1996 Mautner, Gerlinde. 1996. Das Deutschlandbild im britischen Euro-Diskurs In: 24. Arbeitstagung österreichischer LinguistInnen, Graz, 24.-26. Oktober 1996 1996. Read more
1995 Mautner, Gerlinde. 1995. Critical Discourse Analysis Meets Corpus Linguistics In: Guest lecture at the Engish Department of the Karl-Franzens-Universität Graz, 6 December 1995 1995. Read more
1995 Mautner, Gerlinde. 1995. Was die Mode streng geteilt. Kritische Linguistik und Korpuslinguistik im intradisziplinären Dialog In: 23. Arbeitstagung Österreichischer LinguistInnen. Klagenfurt, 26.-29. Oktober 1995 1995. Read more
1994 Mautner, Gerlinde. 1994. Little England, Filthy Frogs and Identikit Europe. Assertions of National Identity in the EC Debate In: 10th Sociolinguistics Symposium. Lancaster, 23-25 March 1994 1994. Read more
1994 Mautner, Gerlinde. 1994. How Packages Communicate: Linguistic and Semiotic Aspects of Packaging Discourse In: Unternehmenskommunikation. Linguistische Analysen und Beschreibungen. Proc. 2. Internationaler Hamburger Kongreß zur Wirtschaftskommunikation, Universität Hamburg, 30. September - 4. Oktober 1991, Tostedt: Attikon 1994. Read more
1994 Mautner, Gerlinde. 1994. Feige Franzosen, tapfere Briten und das fade Europa: Nationale Stereotypen in der EG-Berichterstattung einer britischen Tageszeitung In: Symposium 'Medien-Sprache-Vorurteile', Vienna, 23. April 1994 1994. Read more
1994 Mautner, Gerlinde. 1994. Radio News Revisited. Investigations into the Structure and Comprehension of BBC Radio News In: Barriers and Bridges: Media Technology in Language Learning. Proc. 1993 CETaLL Symp. on the Occasion of the 10th AILA World Congr. in Amsterdam, Bayreuther Beiträge zur Glottodidaktik 4, Frankfurt/M.: Peter Lang 1994. Read more
1993 Mautner, Gerlinde. 1993. Up Yours Delors. Zur EG-Berichterstattung von The Sun aus diskursanalytischer Perspektive In: 21st Jahrestagung österreichischer LinguistInnen, Salzburg, 23-26 October 1993 1993. Read more
1993 Mautner, Gerlinde. 1993. Who's afraid of the Continent? A Discourse-Analytic Perspective of the EC Debate in the British Tabloid Press In: European Society for the Study of English (ESSE). Bordeaux, 4-8 September 1993 1993. Read more

Habilitation

1997 Mautner, Gerlinde. 1997. Der britische Europa-Diskurs. Reflexion und Gestaltung in der Tagespresse. Read more

Working/Discussion Paper

1995 Mautner, Gerlinde. 1995. Only Connect. Critical Discourse Analysis and Corpus Linguistics. Read more