Institut für Kommunikationsmanagement und Medien

Jens Seiffert-Brockmann

Univ.Prof. Dr.phil. Jens Seiffert-Brockmann M.A.


Jens Seiffert-Brockmann is Professor of Business Communication at the Department of Foreign Language Business Communication at the Vienna University of Economics and Business (WU). Between 2015 and 2020, he was a post-doctoral researcher with the Corporate Communication Research Group, Department of Communication at the University of Vienna. He received his doctorate in communication science in 2014 from the University of Leipzig, where he also graduated in communication science and political science. Jens has spent several periods abroad, including a semester at the Charles University in Prague, Czech Republic, the George Mason University in Fairfax, Virginia, United States and as a guest researcher at Lund University, Sweden.

He is currently the chair of the Public Relations and Organizational Communication Division of the German Communication Association (DGPuK), Co-Editor of the Medien Journal, the Austrian Journal for Media and Communication Research, and he is member of the board of the Austrian Communication Association (ÖGK). As head of the Institute for Communication Management and Media, he is also responsible for the new master’s program in Business Communication at the WU.

Research Interests

Jens Seiffert-Brockmann’s research is focused on three areas of interest. First, he is concerned with trust in organizational communication and public trust in society. Second, he researches the impact of digital communication on business, especially with regard to content management, gamification and internet memes. Finally yet importantly, strategic communication with a focus on evolutionary psychology is the third area of interest. He has published numerous articles and chapters on these issues, as well as further papers on other branches of the academic field of Public Relations and Strategic Communication. Jens Seiffert-Brockmann is reviewer for the respective international academic journals in the field.

Key Publications

You can find Jens Seiffert-Brockmann's key publications here

Book (monograph)

2015 Seiffert-Brockmann, Jens. 2015. Vertrauen in der Mediengesellschaft: Eine theoretische und empirische Analyse. Wiesbaden: Springer. Read more

Journal article

2021 Seiffert-Brockmann, Jens, Einwiller, Sabine, Ninova-Solovykh, Neda, Wolfgruber, Daniel. 2021. Agile Content Management: Strategic Communication in Corporate Newsrooms. International Journal of Strategic Communication. 15 (2), 126-143. Read more
2020 Weitzl, Wolfgang, Seiffert-Brockmann, Jens, Einwiller, Sabine. 2020. Investigating the effects of sponsorship and forewarning disclosures on recipients¿ reactance. Communications. 45 282-302. Read more
2020 Naderer, Brigitte, Seiffert-Brockmann, Jens, Matthes, Jörg, Einwiller, Sabine. 2020. Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications. 45 273-281. Read more
2019 Seiffert-Brockmann, Jens, Ruppel, Christopher, Einwiller, Sabine. 2019. Gives you wings or not? Exploring the impact of viewers' responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications. 25 (1), 113-127. Read more
2019 Seiffert-Brockmann, Jens. 2019. Kommunikation an der Grenze: Krisen, Wandel und Herausforderungen. Medienjournal. 42 (3), 3-4. Read more
2019 Thummes, Kerstin, Seiffert-Brockmann, Jens. 2019. Smart, friendly, biased liars? Exploring motivated reasoning and ethical decision-making in public relations. Journal of Communication Management. 23 (4), 412-426. Read more
2019 Schultz, Christian, Einwiller, Sabine, Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2019. When Reputation Influences Trust in Nonprofit Organizations. The Role of Value Attachment as Moderator. Corporate Reputation Review. (22), 159-170. Read more
2018 Seiffert-Brockmann, Jens, Einwiller, Sabine, Stranzl, Julia. 2018. Character assassination of CEOs in crises ¿ Questioning CEOs¿ character and values in corporate crises. European Journal of Communication. 33 (4), 413-429. Read more
2018 Seiffert-Brockmann, Jens. 2018. Evolutionary Psychology: A Framework for Strategic Communication Research. International Journal of Strategic Communication. 12 (4), 417-432. Read more
2018 Seiffert-Brockmann, Jens, Diehl, Trevor, Dobusch, Leonhard. 2018. Memes as games: The evolution of a digital discourse online. New Media & Society. 20 (8), 2862-2879. Read more
2018 Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Henriks, Magdalena. 2018. Stakeholder engagement through gamification: Effects of user motivation on psychological and behavioral stakeholder reactions. Journal of Communication Management. 22 (1), 67-78. Read more
2017 Seiffert-Brockmann, Jens, Thummes, Kerstin. 2017. Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations. Public Relations Review. 43 (1), 133-144. Read more
2015 Seiffert-Brockmann, Jens, Nothhaft, Howard. 2015. The missing media. Public Relations Review. 41 (2), 254-263. Read more

Chapter in edited volume

2021 Seiffert-Brockmann, Jens. 2021. Gamification in der Mitarbeiterkommunikation. In: Handbuch Mitarbeiterkommunikation, Hrsg. Einwiller, Sabine; Sackmann, Sonja A.; Zerfaß, Ansgar, 1-17. Wiesbaden: Springer. Read more
2020 Seiffert-Brockmann, Jens, Einwiller, Sabine. 2020. Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms. In: Handbuch Unternehmenskommunikation, Hrsg. Zerfaß, Ansgar; Piwinger, Manfred; Röttger, Ulrike, 1-17. Wiesbaden: Springer. Read more
2020 Melzer, Anne, Seiffert-Brockmann, Jens, Zerfaß, Ansgar. 2020. Strategische Kommunikation: Begriffliche und konzeptionelle Grundlagen aus interdisziplinärer Sicht. In: Militär und Sozialwissenschaften. Anwendungsgebiete und Grundlagen von Strategischer Kommunikation, Hrsg. Holenweger, M. 63-90. Baden-Baden: Nomos. Read more
2019 Seiffert-Brockmann, Jens. 2019. Character Assassination by Memes. In: Routledge handbook of character assassination and reputation management, Hrsg. Samoilenko, Sergei A.; Icks, Martijn; Keohane, Jennifer; Shiraev, Eric, 402-421. New York, London: Routledge. Read more
2019 Krüger, Uwe, Seiffert-Brockmann, Jens. 2019. Die Komplexitätsreduktion der Ohnmächtigen? In: Komplexität im Journalismus, Hrsg. Beatrice Dernbach, Alexander Godulla, Annika Sehl, 79-88. Wiesbaden: Springer. Read more
2019 Winkler, Peter, Seiffert-Brockmann, Jens. 2019. Organizing from Disorder: Internet Memes as Subversive Style. In: Dis/organization as communication: Studying tensions, ambiguities and disordering, Hrsg. Vásquez, Consuelo; Kuhn, Timothy, 220-244. New York: Routledge. Read more
2017 Seiffert-Brockmann, Jens. 2017. Beyond Boundaries: Dualism, Non-Dualism And Creative Research. In: Pathways Of Creative Research: Towards A Festival Of Dialogues, Hrsg. Ananta Kumar Giri, 367-376. New Delhi: - Read more
2017 Krüger, Uwe, Seiffert-Brockmann, Jens. 2017. ¿Lügenpresse¿ ¿ Eine Verschwörungstheorie? Hintergründe, Ursachen, Auswege. In: Nachrichten und Aufklärung, Hrsg. Hektor Haarkötter, Jörg-Uwe Nieland, 67-88. Köln: Springer VS. Read more

Encyclopedia article

2017 Seiffert-Brockmann, Jens, Jarolimek, Stefan. 2017. Real-Time Ratings. In The Wiley Blackwell-ICA international encyclopedias of communication. The international encyclopedia of communication research methods. Hrsg. Matthes, J. New York: Wiley-Blackwell. Read more


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