Florentina Höhs is university assistant (prae doc) at the Institute for Communication Management and Media at the Department of Business Communication. She holds a Bachelor's degree in Journalism and Communication Studies from the University of Vienna, a Bachelor's degree in Economics and Social Sciences (major in Business Administration) and a Master's degree in Export and Internationalization Management from Vienna University of Economics and Business. As part of her Master's thesis, she dealt with the country-of-origin-effect among consumers from a marketing perspective. In her dissertation, Florentina will analyze observations as well as theoretical concepts in the context of sustainability communication. In doing so, she is researching social representations of sustainability, localization and regionalization strategies in the field of energy communication.