Ausschnitt eines Glasdachs des LC Gebäude

Bobbie KRIJGER

Dr. Bobbie KRIJGER

Dr. Bobbie KRIJGER

Starts on December 1st, 2026

Academic Career

Bobbie Krijger will join the Department of Business Analytics and Decision Sciences as an Assistant Professor in December, 2026. She is completing her PhD in Marketing at Tilburg University, where she also completed her Research Master.

Research Interest

Her research focuses on digital platforms and consumer multihoming in digital entertainment markets. She studies how platform strategies, including new product introductions and content catalog composition, shape consumer demand in the video streaming market. Her work evaluates how these strategies interact with consumer multihoming and influence market structure and competitive dynamics. Across her research, she develops structural models and applies quasi-experimental methods, drawing on large-scale data on content catalogs and viewing behavior, to generate insights for managerial decision-making and public policy on competition in the digital economy.

Department of Business Analytics and Decision Sciences

Building LC - 5th Floor 
Welthandelsplatz 1
1020 Vienna

Tel: +43-1-31336-4430

E-mail: office-bads@wu.ac.at