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Sally Bitterl as finalist in EMAC / Sheth Doctoral Dissertation Competition

The EMAC / Sheth Foundation Award recognizes and encourages emerging talents in marketing research. It is known as the most prestigious dissertation award in Marketing in Europe. The three finalists, among them Sally Bitterl, were honored with cash prizes and the opportunity to present their work at the EMAC 48th Annual Conference in Hamburg, Germany (28 – 31 May). Congratulations to Sally on being awarded 3rd place for her paper “When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding”. This is a great success for Sally and also a landmark achievement for WU.



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